15 people from the city bag title for the face of Dehradun

Dehradun: The Pacific Mall, located at Rajpur Road, has chosen 15faces from Dehradun to showcase them in their advertisements, banners, and hoardings. Going out of the box by choosing faces from the audiences over glitterati is a first of its kind initiative made for the promotions by any mall.  All the selected 15 go-getters were chosen by the Pacific Jury and would catch all eyes with their presence in the advertisements, hoardings, and banners throughout this entire year.

The campaign for the selection of these faces was initiated around a month ago, the mall started the campaign called ‘Face of Dehradun’, application of which was made available on all the trending social media platforms. About 1100 entries were recorded and after their question and answer session on social media, they were asked to submit interesting selfies.  29 people were selected after this round and 15 final faces were chosen by the end of the final round.  These 15 faces were selected from different categories, the first belonging to the age group of 55 to 70 years, the second from 35 to 45 years, the third from 22 to 32 years and the fourth category for people belonging to 12 to 19 years of age.
All these winners have received gifts and certificates from the Pacific Mall.Describing this campaign, Mr.AbhishekBansal, Executive Director, Pacific Mall says, The initiative of the ‘Face of Dehradun’ was brought to the fore to create an even better sense of belongingness amongst the people of Dehradun. There is a different level of connectivity when one can relate to the faces and with people from so many different walks of life becoming the ‘Face of Dehradun’, every individual will be able to connect to them passively. This will give them a sense of internal pride and satisfaction which will be further boosted by the slogan of My Dehradun: My Mall. This will give them the right of considering this mall as their very own property and love it equally as they all love this city.