Domino’s Pizza goes for a significant product refresh with all new taste & presentation

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STORY BY- ASHISH TIWARI- TEN NEWS

Domino’s Pizza, the market leader in the organised pizza segment, on Tuesday unveiled its most significant product refresh with an across the board enhancement of its pizza.
The launch of all new Domino’s Pizza will be supported by an aggressive advertising campaign across television, digital media and Radio. It will also be accompanied by a focused outreach effort targeted at its existing customers.
Talking about the new launch, Pratik Pota, CEO Jubilant FoodWorks Limited said, earlier in the year, we had unveiled our new strategy for driving sustainable profitable growth. The key pillars of these were product improvement, value for money, seamless customer experience all enabled by a focus on cutting costs and driving efficiencies.
Pratik Pota, said that, Domino’s Pizza will come with a new soft and tasty crust that customers will enjoy till the last bite. The sauce will now be made of Californian tomatoes and will be more tastier, he added.⁠⁠⁠⁠

Pratik Pota, CEO Jubilant FoodWorks Limited said, earlier in the year, we had unveiled our new strategy for driving sustainable profitable growth. The key pillars of these were product improvement, value for money, seamless customer experience all enabled by a focus on cutting costs and driving efficiencies.
Pratik Pota, said that, Domino’s Pizza will come with a new soft and tasty crust that customers will enjoy till the last bite. The sauce will now be made of Californian tomatoes and will be more tastier, he added.⁠⁠⁠⁠

 

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