KEEP YOUR EYES AND EAR TO THE GROUND TO ACHIEVE SUCCESS : RAM JALAN , DIGITAL EXPERT
TEN NEWS, BY SHIVANG SHARMA, (PHOTOS/VIDEOS BY JITENDER PAL)
WE HAVE WITH US RAM JALAN KING OF THE DIGITAL WORLD WHO WORKED AT SENIOR LEVELS AND HAS BERN ASSOCIATED WITH MAJOR NATIONAL BRANDS. HE IS VISITING FACULTY AT MANY INSTITUTES . HE IS ALSO ACTIVE MEMBER OF LIONS CLUB INTERNATIONAL.
TN- Sir, Please tell us about your biggest achievements so far?
RJ– My achievement has been to understand the consumer behavior, online channel , digital platform and that is where consumer takes lot of decisions today, whether is e-commerce , buying new product, researching and that’s the biggest thing to understand how the consumers behave online.
TN- Which biggest challenges you faced in achieving these achievements?
RJ- There is a life cycle of an individual when he goes online and there is a transition. First he goes to social media then he goes to email and consuming different forms of content and understanding the consumer behavior is the biggest challenge today. Unless you understand that you cannot plan your marketing target.
TN- What’s your success mantra?
RJ– Success mantra is “ Keep your eyes and ears to the ground”, understand what your consumers want online and then plan your target, in any domain. If you are selling a product or offering a service, whether you are trying to solve any problem, understand your consumer behavior online.
TN- Who are your icons or role model in your life?
RJ– The biggest icon in the mobile hardware is GOOGLE and APPLE. They are pioneers, the way they understand consumer behavior none of the brands have been able to understand that. Secondly social media godfather that FACEBOOK, that’s a biggest case study for any one on digital platform.
TN- Do you believe in existence of God?
RJ– I do believe in existence of God and existence of God is truth and the moment of truth that digital transformation which is happening in our lives today.
TN- Which book have influenced you thought?
RJ- I would recommend the book by Bill Gate called “The Speed Of Thoughts”, it was written in 1999 but still very relevant today. It talks about how to transform your thinking in the rise of the digital world.
TN- What kind of films your are interested in and your favorite films and actor?
RJ– I don’t have my favorite actor, but my favorite spiritual Guru is Swami Vivekanand.
TN – Which kind of music or art you love?
RJ– I love Indian Classical music. I love fine arts sculptures, think that brings creativity to life and digital law is all about creativity.
TN- What is your take on Prime Minister Modi performance so far?
RJ – I am not the right person to judge his performance, but I always believe that leader should lead by example and our current Prime Minister is the biggest leader who has lead the country by example. The digital transformation which he has brought in our life is phenomenon and he is the right person.
TN- Which sport you like and your favorite sportsperson?
RJ– My favorite sports person is always been Sachin Tendulkar. The way he has taken up the challenge at very early age in his carrier and he still maintains it, even though he is not part of the mainstream sports. He is the person to look upon to.
TN – What’s the Future of Digital World?
RJ– India is in right moment to transform into digital domain and digital future of this country is very bright. So if you talk about digital it’s going to be part of mainstream life, right from Paan Wallah to Corporate everybody is going to embrace digital. So if I go to local grocer or Kirana shop today he tells me that , “ sir please Whats App Me You Don’t Have To Call Me”, that’s where the digital begins, and if you go to corporate he is targeting you on Facebook with digital advertisement, so that’s where the future of digital looks bright.
