New Delhi: ( 0/9/12/18) Building on the roaring success of the inaugural edition of the Khelo india School Games, Ministry of Youth Affairs and Sports atong with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage india 1 to play more with the evocative #5MinuteAur’ campaign.
The campaign has a strong call to action, taking the Khelo India movement forward, featuring Manu Bhaker, Jeremy lalrinnunga, Saurabh Chaudhary, Lakshya Sen, Esha Singh, Tababi Devi, Srihari Natraj and champions Mary Kom, Sushil Kumar amongst others bringing childhood pIayground memories to life.
Scheduled to take place at Shree Shiv Chhatrapati Sports Complex in Pune from 9th to 20th January 2019, Khelo India Youth Games, Maharashtra 2019 will see over 10,000 participants from 29 states
and 7 Union Territories. The games will bring to life by over 6200 athtetes, 1800 Technical Officials, 1000 volunteers and 1000 personnel working behind the scenes.
Speaking on the occasion, Col. Ralyavardhan Singh Rathore, Minister for Sports and Youth Affairs said,
“The success of Khelo India School Games is a testimony to the hunger and multitude of sporting talent in India. Buoyed by the terrific response for Khelo India School Games and with an aim to increase participation in sports across all age groups, we have not just added two sports this year but have also increased the age limit to allow even more enthusiasts to participate and flourish. The ’5 minute aur’ campaign is a reflection of the immense strides we’ve made.”
Sanjay Gupta, Managing Director, Star India said, “The first edition of Khelo India exceeded expectations and instilled an aspiration for sports amongst the youth in Indian and now, ‘5 minute aur’, we are aiming to trigger more pro span conversations to make India adopt sport as way of life.”