LG weaves magic by combining creativity with ergonomics in their latest products

The journey from Stone Age to the present Information Age is testimony to the fact that humans have an innate urge to create. In fact, the desire to change the world around us gives us our humanity. Creativity is simply about unleashing the potential of the mind to conceive new ideas. Creativity is the act of turning new and imaginative ideas into reality and thereby, innovating a new product.
There is in fact a fine line between innovation and creativity. Creativity is subjective and difficult to measure whereas innovation is perfectly quantifiable. Innovation is the implementation of a new or significantly improved product, service or process that creates value for business, government or society.
LG Electronics takes pride in being the market leader in innovating state-of-the-art products, while keeping in mind desire of the consumers. Each and every product manufactured at LG highlights the carefully applied creative minds at work.
LG’s latest OLED TVs are designed to transform a TV into a comprehensive entertainment hub where one can enjoy the most life-like images with perfect blacks, infinite contrast and an expanded color gamut. The W7 Signature OLED is the television we have only seen in our dreams so far – the perfect example of combining imagination with creativity to give shape to excellence.
As the first TV in the world to offer Dolby Atmos, 2017 LG OLED TVs can deliver content with both cutting-edge imaging and state-of-the-art sound technologies simultaneously. The innovative design of the new series follows LG’s philosophy of “less is more”. This in a way helps in providing undivided attention to the beauty of the screen alone and evidently to the output on the screen.
The latest flagship smart phone, the LG G6, is another example of class-apart creativity to give shape to the greatest desire of customers, i.e. a phone with a notably big screen which actually fits in one hand. The result is a bold new display complimented by a cinematic viewing experience, with exceptional screen to body ratio, wide angled cameras, durable, water and dust-resistant and battery safe. It’s immersive 18:9 FullVision Display provides an unrivaled viewing experience, supporting both Dolby Vision and HDR 10.
G6’s 5MP front camera covers a wide range of 100 degrees for more inclusive selfies. Plus, the wide angle camera reduces edge distortion, which brings out natural images. Its 13 MP rear camera covers 125 degrees lens on the wide angle to capture panoramic shots, seemingly impossible in regular cameras of phones. The G6 delivers an outstanding and unique camera experience by creating seamless transitions when zooming in and out between the wide-angle and standard camera lenses even during 4K video capture.
A special treat for the consumers, who love to access content online, has been introduced in the smartphone. HDR content from Netflix and Amazon can now be enjoyed on the G6. This phone from the house of LG is the perfect blend of all that consumers’ desire- minimalistic design, ergonomic excellence and superb durability.
The LG V20 also boasts of top photography and videography features in addition to its intuitive editing software that helps users effortlessly edit any content they have captured.
There is a school of thought which believes that smartphones kill creativity in today’s age, saying that the price of increased productivity is dramatically lower creativity. But in reality, technology is an instrument of opportunity and innovation.
LG gives us the ability to utilize technology to bring out the best in every individual by enhancing creativity and boosting productivity.