Patanjali enters apparel space, first ‘Paridhan’ store launched

Ramdev on Monday launched Patanjali Ayurved’s first ‘Paridhan’ store in Delhi, marking the company’s entry into the branded apparel segment. Paridhan stores will sell sportswear brand Livfit, menswear brand Sanskar and womenswear brand Aastha. The Haridwar-based firm plans to open around 100 outlets of Paridhan by March 2019 and 500 by March 2020 across the country.