PR for Fashion Swap Party

Why buy new clothes when you can buy /swap Pre owned clothes?

Yes, women being impulsive shoppers by nature, spend lots of money on clothes, but out of them they wears only 50% and rest 50% clothes keep languishing eating up precious space in the wardrobe. Now what to do with the unworn clothes? Here came the existence of Etashee.com. This is for all those women who are clueless about what to do with their clothes not worn anymore. Many women have a wardrobe full of items that were either bought for a specific occasion or no longer fit them or do not match their taste anymore.  As most of them are in perfectly good condition, they find them hard to give away just like that.

The website (www.etashee.com) is also beneficial for those who love designer pieces but sadly cannot afford them. At Etashee, they can score some exquisite designer treasures while staying light on their pockets. Unlike OLX and ebay, Etashee is focused exclusively on fashion items, thus reaching out to a more targeted and niche audience.  The company offers two approaches for selling. “Interested seller can either go for direct sale which is free of cost or opt for concierge sale where we charge a minimal commission of 15% to collect, photograph, describe and feature the products on website while ensuring payment delivery and authentication of product quality”. Etashee is aware, that the lifestyle products manufacturing is causing to the depletion of resources. Selling and buying pre-owned clothes gives these clothes a second life.  By encouraging the society to opt for pre-owned products, we are making fashion and lifestyle more sustainable.

In addition to Pre owned concept, Etashee also encourages clothes swapping through social events. It recently organized Delhi’s first fashion swap party. The ladies at the event were absolutely thrilled to be at a place where while socializing they could swap their unwanted clothes with other ladies. The successful event left the ladies feeling proud for giving second life to their unused clothes and reducing fashion waste while exploring newer dimensions of looking beautiful. A small personality makeover session delivered by talented image consultant, Garima Bhandari made their time at the event more than worthwhile. Launched in November last year, Etashee has raised a funding of INR 5 crore from a Delhi based business group. The venture currently has 18 member strong team and a warehouse in Noida spread over an area of 6000 sq ft. “Pre-owned clothing often convey images of worn out or ragged clothes. But in reality, buying pre-owned clothes is an excellent way to make the most out of hard earned money. At Etashee, these clothes are often absolutely new but available at much cheaper prices than their brand new alternatives. With the changing times our mindset is also undergoing a sea change. Internationally, buying pre-owned fashion is commonplace. The younger lot is especially more open to the idea of reuse and knows how to strike a balance between sentimental value and utilitarian value of something. “.