Wave Infratech set to take NOIDA on a Global Stage

Wave Infratech set to take NOIDA on a Global Stage

• Wave Infratech wins naming & marketing rights for Noida Sector 18 and Noida City Centre metro stations
• Wave Infratech gets the exclusive marketing rights of media space for 10 years
• DMRC earlier initiated ‘Naming bids’ for its metro stations in Noida
• Wave Infratech gets the exclusive rights to modify the colour scheme and the branding rights of the stations in conformity with the DMRC guidelines

In conformity with the Union Budget announcement of fund allocations for DMRC, the auction of the naming rights of popular metro stations is a good revenue stream for the metro rail entity which would assist them in the completion of Phase III and other maintenance & miscellaneous expenses. The ‘naming rights’ auction by DMRC puts the metro rail network on the global pedestal as far as revenue generation is concerned. DMRC has awarded Wave Infratech the naming rights for two prominent stations in Noida – Noida City Centre and Noida Sector 18 along with exclusive marketing rights of media space for a period of 10 years.

Globally, metro stations named after brands or companies, rather than their location, are common as transport bosses aim to raise revenue through advertising and this is the first time the concept is being adopted in India with Delhi Metro Rail Corporation and Wave Infratech is the first company to have been awarded the naming rights for two popular metro stations – Noida Sector 18 and Noida City Centre.

Talking about the jubilant news, Mr. Amar Sinha, Executive Director – Marketing, Wave Infratech said “We at Wave have always been pioneers in innovation and being awarded the naming rights for two of the most popular metro stations in noida is a big win for us. With this, the foothold of the company in Noida gets stronger and would assist us in ramping up our brand recall for the brand with the opportunities that DMRC would offer.”

While talking of the way the metro has changed the lives of the people of Noida it is important to mention that MetroMart – a new concept in retail different from all other commercial establishments in many ways, developed at Wave City Center would offer direct connectivity to the Noida City Centre metro station. Once you step out of the train, from Noida City Centre station’s concourse level, enter MetroMart’s 2nd level, enjoy, shop a little and when you are done picking up things of your interests, via the lift or escalator go straight to the Metro parking. Globally, the trend of direct connectivity between metro rail stations and retail complexes is a popular trend and can be seen in World cities like Dubai, Shanghai, Singapore etc; with this latest one-of-its-kind announcement by Wave Infratech, not only would it ease the lives of people on a daily basis but also put Noida on the global map as far as retail trends are concerned.

Wave Infratech, the pioneer of the real estate and entertainment revolution in the city and gave the city – The Centrestage Mall (Now Wave Mall) is now part of another milestone in the history of Noida. With the decision taken by DMRC auction ‘naming rights’ a few of the popular metro stations, Wave Infratech has won the ‘naming rights’ for the Noida Sector 18 and Noida City Centre metro stations. The company which has projects like Wave 1st Silver Tower (already operational), Wave One and Wave Virtue at Sector 18 and Wave City Center in Noida sector 32 & 25A is poised to change the skyline of the city. With being

awarded the ‘naming rights’ by DMRC for the two major metro stations in Noida, the company would further strengthen its position in the city.

We at Wave Infratech take great pride in joining the government’s initiatives in making Noida a global city.