Yamuna Authority to re-brand Jewar Airport as marketing tool to woo investors in the region!

23/11/2017         Saurabh Kumar

Since the revival of International Airport at Jewar was announced in Jewar during June 2016, large number of builders have started using it as a trade mark for marketing and promotions for their projects in the region.

The government agency responsible for sale and development of land areas in the reason namely, Yamuna Authority also received renewed interest of national and international investors since after the announcement of the project.Howevever now the authority has decided to utilize the marketing potential of Jewar Airport in a more targeted way.

Once the airport gets developed in the area it will lead to reinforced economic development of the area and economic development is often linked to the infrastructural development of the nearby regions. It is being expected that it will provide ample scope for business in hospitality, import-export and other sectors.

Builders had been aggressively marketing the direct Airport connectivity and proximity to the airport as one of their marketing gimmicks in the region.
Now Yamuna authority has also decided to promote its projects near Jewar Airport. CEO of Yamuna Expressway Industrial Development Authority Arun Veer Singh has ordered the Project department to put hoardings along Yamuna express and in nearby area so that investors in this region can also be get influenced to it.