5 Creative Marketing Strategies for High-Risk Ventures

What is a high-risk venture? In the business world, it could mean getting into a business with razor-thin profit margins. It could mean selling goods or services that are considered dangerous or that are frowned upon by a significant portion of society.

You might start selling firearms and consider that a high-risk venture in some instances. If you do, you’d likely need to figure out some gun-friendly credit card companies with which to partner. If you get into something like cannabis or legalized gambling, those are also often considered to be high-risk prospects.

Assuming you do get into one of these sorts of markets, you’ll need to figure out some creative marketing strategies that are likely to work. Let’s look at some of those right now.

Personalize Your Social Media Channels

Virtually all companies these days know that they need to use social media if they’re going to compete with others in their niche. In normal business ventures, you need to monitor what you say on social media channels very carefully.

While you still need to do that with high-risk ventures, you might personalize your social media posts in a way that speaks a language your target audience understands. That could mean getting a little more inflammatory with your messaging. It’s a calculated risk, but one that could endear your brand to your customers.

Partner with the Right Influencer

Influencer marketing is very accepted and normal these days, but picking the influencer with whom you partner can be more challenging than you might think. Be even more selective than usual with this approach if you’re operating a high-risk venture. A more fringe influencer won’t appeal to everyone, but you’re presumably trying to target a very specific population segment.

Use Guerilla Marketing

Guerilla marketing tactics won’t work for every company, but high-risk ones can sometimes go viral if they go in this direction. Think about organizing a flash mob, spraying your logo on the sidewalks of major cities, and the like. If you get the right kind of media coverage for these sorts of stunts, it can draw attention to your brand from the correct audience.

Be Cheeky with Your Site and Ad Copy

Coming up with the right kind of website and ad copy can introduce your brand to the target audience in a way they’ll appreciate. To make sure that you’re nailing the tone you’re looking for, conduct focus groups. Then, you might pick the kind of messaging for your site and ads that’s provocative or counter-cultural. If you’re going to sell goods or services in a high-risk niche, you might as well lean into it.

Get Diverse with Your Formatting

In the early going, before you have established your company very well, you might use many tactics to get word of your products and services out there. These might include blogs, webinars, and videos as well as social media. You want to be sure to nail the right tone with all of them to get the best results.