Moto Spotlight brought consumers incredible opportunities & experiences across India by Moto New Delhi, 23rd February, 2016
Moto Spotlight brought consumers incredible opportunities & experiences A promise of being entertaining, engaging & innovative was fulfilled for consumers across India by Moto New Delhi, 23rd February, 2016: Bringing together over 100000 consumers, over 108 bands, across 11 cities in just 2 months, was an incredible quest Motorola embarked on through Moto Spotlight. To bring great music, the best of talent and Motorola’s product experience to consumers, we put together the Moto Spotlight initiative in India. The twin Spotlight charabancs went across the country covering 18,000 miles to shine the spotlight on some of the country’s newest sounds and freshest talents. During the trip, consumers got the opportunity to touch and feel Motorola’s latest devices across portfolio and experience it in an all-around fantastic time, on our travelling rooftop stage. And to add to this entertaining journey, we ran a contest across Twitter, Facebook and Instagram, inviting budding artists to share their performance videos on motonation.in and an opportunity win a chance to perform on the Moto Spotlight stage with leading headliners. With such a huge talent base in India, we wanted to give them a platform to perform along with the biggest names on the funkiest stage and we were overwhelmed with the number of entries received. 33 upcoming bands performed at the iconic NH7 Weekender Music Festival on the exclusive Moto Spotlight Stage! Along with these budding artists, present were leading names in Indie Rock such as Parikrama, Bandish, Faridkot, Madboy Mink, Junkyard Groove, Motherjane, The Local Train & the Spud in the box taking stage to mesmerize the audiences. During the trip consumers not only got a chance to enjoy the performances but also got an opportunity to touch and feel Motorola’s latest devices and experience it in an all-around fantastic time, on a traveling rooftop stage. With unprecedented access to Moto’s new range, the charabanc was able to bring these devices to the hands of more than a lakh customers – many of whom ended up ordering the devices immediately. The experiential Moto Spotlight tour generated huge excitement and awareness across platforms through our integrated campaign across cities. Our storytelling via social, PR and digital enabled us to engage with the core target audience more effectively, ensuring maximum media outreach and visibility amongst aspiring music artists. Our brand promise of being entertaining, innovative and bold enough to curate a movement was fulfilled for consumers across India by this marketing experiential initiative. Below is the quick summary of the campaign – ● The campaign on 23rd October and covered 18,000 miles by road till 12th December ● The bus moved along 11 cities such as Shillong, Ahmedabad, Chandigarh, Jaipur, Kolkata, Lucknow, Pune, Hyderabad, Delhi, Mumbai and Bangalore within 63 days ● 108 bands performed on the Spotlight stage across cities ● We received overwhelming entries and selected 33 finalists after receiving 15000+ votes ● Through our PR led initiatives, we received over 100 articles garnering 64,25,731 media impressions ● With Digital media, we reached out to 41M moto fans via 75M Impressions, trended Nationwide for 10 Days and got an overwhelming 400+ video submissions. About Motorola Mobility Motorola Mobility connects people to the mobile Internet with affordable devices that don’t compromise on quality, experiences or style. For more information, visit motorola.in
