Nita Ambani-led NMACC Launch Immersive Exhibition, marks Debut of TOILETPAPER Brand in India

Mumbai, 23rd July 2023: The Nita Mukesh Ambani Cultural Centre (NMACC) opened its second visual arts exhibition, RUN AS SLOW AS YOU CAN by TOILETPAPER Studio, on Saturday. TOILETPAPER Studio makes its India debut in the Art House, NMACC’s dedicated visual arts facility.

The event is coordinated by TRIADIC’s Mafalda Millies and Roya Sachs, and it is TOILETPAPER’s largest display to date, as well as Cattelan and Ferrari’s debut in India.

The presentation marks a change from traditional linear showcase formats. Art in this exhibition is no longer defined by a one-sided connection between the display and the observer. According to an NMACC press release, the exhibit is intended to be a dramatic investigation of imagination through an interactive experience.

The installation includes a swimming pool filled with 10,000 bananas, vintage cars, a sunbathing crocodile, and walls plastered with recurrent images of spaghetti.

The release said, “The exhibit’s larger-than-life essence extended to a kitschy, retro-themed afterparty featuring cocktails named by the artists themselves, a DJ playing a live vinyl set, and a sumptuous Italian spreadd.”

The Italian studio’s immersive show is broken into four chapters. “Take a Left, Right?” is the first chapter of the exhibit, and it welcomes visitors into a visually charged labyrinth where desire, repulsion, irony, and gluttony mix in a photomontage maze. The exhibit’s goal is to express a humorous and spooky ambiguity using this method.

The exhibition’s second section, “Is There Room in the Sky?” dives into the depths of the psyche. The dream world of a digital meta skyscape distorts the audience’s perspective of space and time in this optical illusion. The third chapter, “A House is a Building That People Live in,” discusses a perfect home, but this sensation of safety is disrupted by a sense of strangeness. This weirdness implies a house without a roof and household amenities that don’t work.

The fourth and final chapter of the exhibition, titled “The Control Room,” depicts their beating heart in a Lynchian monochromatic setting. The monochromatic room contrasts with the visually dense lower floors and emphasises the craft and inspiration of artists. Objects, photos, and works from the TOILETPAPER studio’s offices in Milan are also included in the exhibition.

The immersive will be on display in the NMACC’s Art House for three months, from July 22 to October 22, 2023. The exhibition is free for children under the age of seven, senior persons, and art students. Others can purchase tickets to see the exhibit on the NMACC website and BookMyShow.

TOILETPAPER is a creative studio and image-based magazine in Italy launched in 2010 by Maurizio Cattelan and Pierpaolo Ferrari.