Kenway Sartaj Worldwide Showcases Fusion Jewellery and Home Décor at 60th IHGF Delhi Fair

Greater Noida (17 October 2025): At the 60th edition of the Indian Handicrafts and Gifts Fair (IHGF Delhi Fair) organized by the Export Promotion Council for Handicrafts (EPCH) at the India Expo Centre & Mart, Greater Noida, Kenway Sartaj Worldwide—a prominent name from Moradabad—drew significant attention for its innovative line of artisan fashion jewellery and handcrafted décor products.

Speaking with Ten News Network, J.P. Singh, Director of Kenway Sartaj Worldwide and Chairman of YES Samaj Sevi Foundation, elaborated on the company’s product range and global response at the fair.

He informed that our core expertise lies in fashion jewellery crafted from base metals such as brass and copper. We fuse these with natural materials like mother-of-pearl, abalone, bone, wood, horn, and semi-precious stones, J.P. Singh explained. We also design resin-based collections and jewellery inspired by traditional basketry using cane and rattan. Each piece reflects a balance of contemporary appeal and traditional artistry.

According to J.P. Singh, the buyer response in this 70th Edition of IHGF Delhi Fair exceptionally encouraging. We received excellent inquiries from France, Germany, the U.S., and Australia. Even buyers from Russia showed interest, and we’re exploring the business and export opportunities with them, he added.

Reflecting on EPCH’s “Greater EPCH Brainstorming Session”, J.P. Singh emphasized the importance of structured planning for the future of India’s handicraft exports. Dr. Rakesh Kumar beautifully outlined the roadmap for the next decade. I call it my OGSE model — Objective, Goal, Strategy, and Evaluation. Every exporter must introspect, set clear objectives, devise long-term strategies, and periodically evaluate progress to adapt effectively.

When asked about Dr. Rakesh Kumar’s leadership, Singh described him as the “Bhishma Pitamah of Indian Handicrafts.”

He’s a visionary who continuously innovates and mentors the handicraft community. His foresight and dedication have guided the industry to global prominence, J.P. Singh remarked warmly.

In a lighter and heartwarming moment during the fair, J.P. Singh recited a self-composed poem celebrating the success and spirit of the IHGF Delhi Fair. The poem paid tribute to the teamwork and leadership behind EPCH’s achievements, mentioning the contributions of four pillars Dr Rakesh Kumar , Neeraj Vinod Khanna, Sagar Mehta, and Avdesh Agarwal.

This 60th edition is not just an exhibition—it’s a celebration of India’s creative strength, J.P. Singh reacted . The festival of handicrafts illuminates art, commerce, and culture alike. Let the light of creativity and love continue to shine like the lamps of Diwali.

The Kenway Sartaj Worldwide stall stood out for seamlessly blending traditional Indian craftsmanship with modern aesthetics—an approach that continues to attract both international buyers and design enthusiasts. As IHGF Delhi Fair continues to strengthen India’s global handicraft presence, exporters like J.P. Singh and his team embody the spirit of innovation, sustainability, and cultural pride that define the nation’s artisan heritage.

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