Aditya Birla Health Insurance launches new health Insurance scheme ‘Active Care’

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New Delhi (01/10/2019): A recent survey commissioned by Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited (ABCL), revealed that increasing geographical distance between parents and children is adding to health related concerns in Indian families.



The survey, which was conducted across 10 cities, further deep dived, into relationships, communication and emotional anxiety amongst several family generations living in separate locations. Despite modern technology that enables unprecedented levels of inter-generational connectivity, Indian children continue to feel anxious about their parent’s health while living away from them. Almost 86% Indian children feel concerned towards their parents well-being and 60% of children shared that their parents do not take much effort to keep themselves fit.

Speaking to Ten News, Mayank Bathwal, CEO, Aditya Birla Health Insurance Co. Ltd said, “These days many youngsters leave their parental homes, to build a career and for their growing professional aspirations. However, there is a constant sense of concern towards’ health and wellbeing. The Indian Parental Care Survey provides a unique insight on the rising concern of parental health and wellbeing among children living away. As a caregiver to my parents, I understand how big a priority this is and being able to make provision for their needs.”

Although the study brings forward differing views of parents and children on health wellbeing, 54% of Indian parents still miss their children while going for a routine health check-up. Merely 33% Indian parents go for routine health check-up once every six months.

On asking, how the children are dealing with their concerns? 65% children living away said that they would first turn to friends and neighbors in a medical emergency. 11% children said that they would reach to their parents as early as possible. Whereas, more than 50% parents admitted that their children may not necessarily be able to attend to them personally.

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