The Indian market is definitely booming as of late and is hopeful to continue with its current upward mobility. India has sprung forward on the global scene, becoming the number three country primed and ready for purchasing. Better access to internet services in rural areas promises to boost growth and participation in global markets. With an expected economic growth rate of 7% in 2020, the country hopes to keep building on the already impressive numbers.
However, India still tends to stumble when it comes to matching to ethics and ideals of westernized countries and younger generations. A stumble that’s been seen globally. In October, the IMF lowered growth rate expectations of the 7% to a meager 6.1%, stating that this revision reflected a “weaker than expected domestic demand”. The country still clings to archaic conservative views that often don’t meld well with contemporary mindsets. Making it difficult for many businesses to reach clients who cling onto antiquated mindsets and convention.
But, there’s hope. Wiping away the dust of ancient and largely arbitrary laws, five businesses dare the public to look ahead at what’s to come. Whether it’s through sexual exploration and Indian phone sex or turning the soot from outdated machinery into viable products. These companies hope to integrate the old with the new, and boost conservative demand in liberal markets. Whether or not the country is ready.
Indian Sex Talk:
Generally, when westerners think about challenging mindsets and plowing forward into the future “phone sex chat” rarely comes to mind, but one company begs to differ. Indian sex talk hopes to prod the conversation forward by offering a safe space for anyone to discuss questions, desires, and sexualities. What is easily considered an old format, Indian Sex Talk is opening the conversation of sex, gender, and equality to a much larger audience. Giving their clients a space to discuss anything from relationship issues to fetishes. Which, for a country that only very recently legalized homosexuality, is a pretty big deal.
JioSaavn:
In the face of a bitter rivalry between traditional tastes and modern music, JioSaavn looks to unite demographics, cultures, and countries through melody. The company provides a music streaming service that not only distributes classic regional Indian tunes but also has Bollywood beats and new wave English music as well. They offer over 40 million different songs in 15 languages in hopes of creating a worldwide musical network. The company also offers original content and independent artists that are promoted through Jio’s private record label. Making it easier than ever to access the toe-tapping tunes that are something everyone can enjoy.
Saathi:
Saathi is showing women all over the world that it is perfectly fine to have a period. Empowering women to free themselves from the shame and stigma that has plagued uteruses for millennia, the company also hopes to do their part for the environment. In a novel move by its founders, Saathi has created a line of sanitary products that are made entirely from biodegradable materials. Banana fibers create an absorbent and comfortable 100% bio degradable sanitary pad. Reducing carbon emissions and creating access to a product that is both inspiring and necessary.
RupeeCoin:
RupeeCoin is looking to revolutionize the way the world deals with debt. The company uses special analytics and data to help redefine credit scores of the poorer classes. As it stands now, not being able to create a definable credit score is just as disastrous as having bad credit, meaning that people who lack the funds to get themselves into contemporary credit structures are left without options for growth or loans. RupeeCoin takes information on things like geolocation and social media behavior to create an idea of creditworthiness. The scores are then totalled and used for access to startup funding and peer-to-peer microlending.
Chakr Innovation:
Chakr innovations are looking to turn one man’s trash into global treasure. Finding themselves without footing in a petroleum-fueled world, Chakr wanted to find a way to create a more sustainable infrastructure without having to fight big business and convention. Understanding that the waste products of diesel generators where common causes of pollutants, but unable to change the driving need for diesel, they found another solution. Chakr found a way to use the soot from the diesel output to create ink and paint, reducing air pollution and providing products that are genuinely useful.
