EPCH marks presence in Atlanta Int’l gifts & home furnishing market

New Delhi – 13th January’2023: The EPCH India Pavilion in ATLANTA INT’L GIFTS & HOME FURNISHING MARKET, 2023 at ATLANTA, USA inaugurated today on 12.01.2023 in the august presence of Her Excellency Dr. Swati Vijay Kulkarni, Consul, Consulate General of India Atlanta, USA along with senior officials and National awardees of Indian handicrafts. It is a great opportunity for India to showcase its incomparable diversity, rich culture, tradition of arts and crafts at such a big platform like Atlanta Int’l Gifts & Home Furnishing Market’23 informed Rakesh kumar, Director General – EPCH.

AmericasMart Atlanta has been a market leader in retail for a number of years with the mission of introducing customers to leading international brands. A new Atlanta International Gift & Home Furnishings Market is being held from January 11–15. As trend-setting designers and retailers congregate to network, connect with thought leaders, and source products from the top suppliers of home furnishings, décor, and rugs in the market, AmericasMart’s Home collection continues to expand and innovate.

A vibrant and engaging wholesale sourcing location that is home to the largest outdoor living presentation in the country as well as the largest product mix for gifts, home décor, furniture, and apparel. Atlanta Market draws retailers and designers from all 50 states as well as more than 60 other countries.

To promote Indian Handicrafts, EPCH has setup India Pavilion with live demonstration of Indian Traditional Crafts by 5 Master Craftspersons / Artisans. The office of Development Commissioner [Handicrafts] has deputed five Master Craftsmen of Terracotta from Puducherry, Silver Filigree from Telangana, Hand Block Printing from Gujarat, Kalamkari Printing from Andhra Pradesh, Pressed Dry Flower from Chattisgarh informed R. K. Verma, Executive Director – EPCH.

R. K. Verma, Executive Director – EPCH further elaborated, India’s participation will increase the fair’s vibrancy and diversity, as well as familiarise global manufacturers, retailers, and brands with the vibrant entrepreneurship in the Indian textiles and home furnishing consumer products industry, opening up opportunities for sourcing from India. USA is major market for Indian Handicraft products and hence Atlanta Int’l Gifts & Home Furnishing Market is an important marketing medium for Indian companies world over. India’s exports of handicrafts to the USA during the year 2021-22 is Rs. 14117.64 Crores (US $ 1893.40 Million). Focus on India at this fair will help in further boosting exports.

EPCH is a nodal agency for promoting exports of handicrafts from the Country to various destinations of the world and projecting India’s image abroad as a reliable supplier of high quality handicrafts goods & services. The Handicrafts exports during the year 2021-22 was Rs. 33253.00 Crores (US $ 4459.76 Million) registering a growth of 29.49% in rupee term & 28.90% in dollar terms over previous year. The exports of handicrafts to USA during the year 2021-22 is Rs. 14117.64 Crores (US $ 1893.40 Million) registering a growth of 43.25% in rupee term and 42.60% in dollar term over previous year informed by Rakesh Kumar, Director General – EPCH.