Delhi: ASUS, the Taiwanese leader in smartphones and IT technology, and Flipkart, India’s largest e-commerce marketplace, today announced a long-term strategic partnership that will see Flipkart become an ASUS premier partner and seller for smartphones, starting with models that have been specially designed to address Indian market needs.
The second big announcement by the online retailer was in tandem with the newly announced Asus partnership. While many were expecting the launch of the latest Asus Zenfone 5 in India, Asus announced that its Zenfone Max Pro will be launched on April 23 at 12:30PM
The purpose of this partnership is not only to cover sales and marketing of products by Flipkart, but will also make Flipkart primary sales channel for ASUS ZenFones. The MOU will further provide customers with the opportunity to enjoy exclusive access to ASUS ZenFones on the ecommerce platform and Both companies will collaborate in the co-creation of new products for the Indian market based on consumer insights.
The partnership with Flipkart is one of the major steps in a series of other strategic efforts by ASUS to deepen its commitment to the Indian market and consumers to further fuel the company’s growth, and strengthen its position in the market.
Commenting on the announcement, ASUS CEO Jerry Shen said, “As a core pillar of our consumer centric strategy in India, we see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market We strongly believe this collaboration will provide both companies better opportunity to provide delightful propositions to Indian consumers.”
Commenting on the announcement, Flipkart CEO Kalyan Krishnamurthy said, “Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want. With this partnership with Asus, we’re multiplying those efforts by collaborating to leverage our individual strengths data-driven research & insights, and technological prowess to build smartphones truly customised for India. Asus is a trusted brand worldwide with a 3 decade global legacy in technology and innovation.”
