India Expo Mart to soon launch “ExpoBazaar”, a global marketplace to empower India’s skilled craftspeople
NEW DELHI-23rd MARCH, 2022- ExpoBazaar, a digital business-to-business platform established by India Expo Mart Limited (IEML), Greater Noida is scheduled to launch at the IHGF Delhi Fair in 2022. ExpoBazaar will showcase India’s selected & curated merchandise with a much-needed global platform through the assistance of IEML’s large network of exporters and accessibility to national and international markets, while also empowering the country’s craftspeople to become self-sufficient.
The e-platform, which markets daily-use, modern, utilitarian products made in India, aims to empower India’s skilled craftspeople by providing them with a global e-commerce platform that will enable them to sell their products directly while maintaining their identity, thereby encouraging them to pass on craft knowledge to future generations.
IEML, with over two decades of experience in marketing and organising India’s largest B2B conferences and trade exhibitions, has ideated the global digital marketplace, paving the way for the inclusion of undiscovered craft-forms from throughout the country. The e-marketplace enables global independent retailers to not only acquire specialised crafts from a specific state, segment, or neighbourhood, but also to learn about the evolution of intricate crafts. ExpoBazaar enables Indian businesses to showcase these crafts by creating a seller account on sell.expobazaar.in
Beyond national and global supply chains, the e-commerce platform is assisting India in achieving more inclusive growth by offering large-scale employment possibilities, aiding first-generation entrepreneurs, skilling youngsters, and empowering women. ExpoBazaar’s mission is to create global opportunities for a new generation of digital entrepreneurs by ensuring that increased adoption of digital payments and increased use of social media for marketing enable entrepreneurs to operate from home without having to invest capital in renting stores or office space.
“Through our worldwide digital platform, we are committed to encouraging first-generation entrepreneurs to start and expand enterprises, owing to the simplicity of conducting business online and the lower investment required for online firms compared to brick-and-mortar businesses. Additionally, we want to ensure that India’s traditional and skilled crafts are not lost in the haste of commercialisation.” Dr. Rakesh Kumar, ExpoBazaar’s co-founder, stated. Dr. Rakesh Kumar is also the chairman of India Expo Mart and Director General at Export Promotion Council for Handicrafts (EPCH).
The e-marketplace has focused on incorporating the latest technology for creating a user friendly, simple to use platform. Streamlining their supply chain management, ExpoBazaar aims to drastically cut down the order fulfilment time. Big data analytics & demand forecasting creates a mutually beneficial ecosystem for the buyers and sellers as products are manufactured and curated according to in-depth analysis.
ExpoBazaar has implemented multiple initiatives to better the lives of craftspeople around India. Collaborating with seller partners, ExpoBazaar provides product training, and encourages artisans to create intricate designs harbouring the soul of India. “We work with craftspeople at the ground level, to understand their needs and to create a healthy and happy work environment for them. They are the product visionaries who make it possible for our seller partners to grow and expand globally”, said Mr. Dileep Baid, Co-founder, ExpoBazaar
ExpoBazaar is a digital business-to-business platform that connects global wholesale buyers with hand curated items manufactured in India by skilled artisans, producers, and craftsmen. The platform now spans over 15 product categories across the home, hospitality, and wellness segments and is set to officially launch on March 30, 2022, at the Delhi IHGF Fair. The e-marketplace will be available for the North American region following its launch.
