India Yamaha Motor reports a Domestic Sales Growth of 50% in February 2016

GREATER NOIDA LOKESH GOSWAMI 

Yamaha Motor Pvt. Ltd. revealed a growth rate of 50% in domestic sales in February 2016, as compared to the corresponding period last year. This can be attributed to Yamaha’s increasing focus on expanding in tier II & III cities, along with the company’s innovative ongoing customer-centric activities and exciting product line up including Yamaha Fascino and FZ series which continue to strengthen their position with great sale numbers across the country.The company sold 56,960 units in February 2016 as against 37,982 units sold in February last year in the domestic market thereby registering a domestic sales growth of 50%.Fascino, which is Yamaha’s stylish scooter, was introduced to the market last year as the brand’s initiative to boost the fashion morale among scooter customers. The new colour variants of YZF-R15 version 2.0, Yamaha SZ-RR version 2.0 this year, Saluto and YZF R3 last year, have invariably managed to keep the growth consistent.Focusing on network expansion, Yamaha also inaugurated new dealerships across states last month powering the increase in sales. Yamaha will continue with its endeavors as far as customer engagement programs and network expansion is considered.Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “This consecutive growth of 50% in February too, is a result of Yamaha’s innovative customer contact programs and increasing reach. It’s fuelled by Yamaha’s passion in sales and after sales activities towards its customers, to give them an unforgettable experience of the brand. Yamaha is very grateful to its customers for having faith in the brand. During the Auto Expo 2016, Yamaha was overwhelmed to see the customer’s response at the Yamaha pavilion, specially their reactions on the recently unveiled scooter Ray Z-R and the latest launch of MT-09. Their reaction is a true reflection of their love towards Yamaha.” Commenting on the Union Budget 2016-17, Mr. Kurian added, “The 2016-17 Union budget presented by Honourable Finance Minister, Mr. Arun Jaitley is focussed towards the development of the rural segment and promoting infrastructural investment in India. While the automobile sector could be impacted with respect to luxury vehicles, the initiatives proposed for the rural segment in terms of investment and financial security are very encouraging, especially for the two wheeler segment. The Prime Minister’s Fasal Bima Yojana Scheme, under which highest ever compensation is paid in case of crop loss at a nominal premium, will provide the much needed relief to farmers which in turn will benefit companies focused towards the rural sector.”

About Yamaha Motor India Sales Pvt. Ltd

Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM).YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.Presently, YMIS supports IYM to market and sell its two-wheelers including: Sports models such as YZF-R3 (321 cc), YZF-R15 version 2.0 (149 cc), YZF-R15S (149 cc); Blue-Core Technology enabled models such as FZ-S FI (Fuel-Injected, 149 cc), FZ FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ-RR version 2.0 (149 cc), Saluto (125 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); other models such as the latest superbike MT-09 (847cc) as well as imported models comprising of VMAX (1,679 cc), YZF-R1M (998 cc) and YZF-R1 (998 cc).