LG Electronics – LG’s listing in the Guinness Book of World Records

ROHIT SHARMA , TEN NEWS

LG creates a GUINNESS WORLD RECORDS® feat for its #KarSalaam initiative launched at the start of this year. The initiative involved the whole nation to come
forward and send in their good wishes tofor the Indian Armed Forces for their undying spirit of bravery. With this campaign, LG breaks the Guinness World Records by getting more than 11474150,000 handwritten messages from the Indian citizens. Through this initiative, LG salutes the soldiers’ spirit of generous contribution and service towards the nation. The company aims to stand in gratitude forto the Indian Armed Forces for assuring that we lead a fearless and safe life in this country while they protect our borders. Mr. Kim Ki Wan, Managing Director, LG Electronics India said, “A million thanks to the people of India for showing their gratitude towards the Indian soldiers. The initiative has been a massive success that can be validated by the overwhelming response that we have received from the people in the form of messages for the soldiers. It is also a very proud moment for us at LG and immensely gratifying to break the Guinness Book of World Records by getting more than 11474150,000 wishes.”
Mr. Amit Gujral, Head – Corporate Marketing, LG Electronics India said, “We are humbled by the astounding response that we have received from our fellow Indian citizens for our soldiers and are now more determined to spearhead other initiatives that extend LG’s core philosophy of Life’s Good to other realms.”
Mr. Swapnil Dangarikar, Adjudicator Guinness World Records® said, “We are happy to announce the entry of LG Electronics India Ltd. as a record beaker for the 'Longest Line of Sticky Notes' messages from the Indian citizens. It is an honour for us to be a medium through which we can partner in wishing the Armed Forces for their immense contribution in ensuring the safety of the citizens.