News Release & Photographs:: Yamaha extends its Children Safety Program to students in two Schools in Gurgaon

Last updated Nov 6, 2014

Greetings!

Yamaha organized its flagship ‘Yamaha Children Safety Program’ (YCSP) – a first-of-its-kind social initiative by Yamaha Motor India Sales Pvt. Ltd (YMIS) in Gurgaon today. The Children Safety Program was held in two schools – Elegant Children’s Academy at Shanti Kunj, Bhondsi and Government High School at Harsaru near Rajiv Chowk, Gurgaon, where more than 282 enthusiastic students between the ages of 5 and 12 years attended the program. Yamaha Motor India Sales also engaged its brand mascot Zippy to promote its Yamaha Children Safety Program in these schools.

Please find enclosed below and attached the detailed news release and photographs for your reference and use.

Do let us know if you need any further information on the same.

With Regards:

Amit Jha

Adfactors PR Pvt.Ltd.

Mob- 08588802820

News Release

Yamaha extends its Children Safety Program to students in two Schools in Gurgaon

ü Program aimed at educating young ones on vital road safety measures, receives participation from 282 students

Gurgaon, 5th November’14: Yamaha organized its flagship ‘Yamaha Children Safety Program’ (YCSP) – a first-of-its-kind social initiative by Yamaha Motor India Sales Pvt. Ltd (YMIS) in Gurgaon today. The Children Safety Program was held in two schools – Elegant Children’s Academy at Shanti Kunj, Bhondsi and Government High School at Harsaru near Rajiv Chowk, Gurgaon, where more than 282 enthusiastic students between the ages of 5 and 12 years attended the program. Yamaha Motor India Sales also engaged its brand mascot Zippy to promote its Yamaha Children Safety Program in these schools.

The program included making students aware about the rules to be safe on roads, along with crucial safety measures and tips for road safety through theory and practical examples. Yamaha’s brand Mascot ‘Zippy’ was also engaged to keep the interest level among kids. The kids were excited and participated in these interactive sessions, which concluded with many fun activities such as the mascot interacting and dancing with kids while educating them about vital road safety measures.

Speaking on the occasion, Mr Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd said, “We believe it is imperative that the importance of road safety is instilled in the youth as they are the key drivers in bringing about any change. We have begun the Yamaha Children Safety Program to involve young kids in an entertaining and interactive manner that can drive home key messages of safe riding. By doing so, we are not just creating awareness amongst children but also amongst the family and local communities. Also, when these youngsters grow up and are ready to buy a two-wheeler, they will remember what tips we offered them on safety while in school.”

Yamaha had launched the Yamaha Children Safety Program (YCSP) under its ‘Safety First’ campaign in India. Yamaha designed this program especially for kids between 5 and 12 years. Through this initiative, Yamaha strives to boost awareness among children on road safety and safety education, subsequently making the complete family safe. Children act as a catalyst to bring in change in the family and can cumulatively change society for everyone’s betterment.

About Yamaha Motor India Sales Pvt. Ltd

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM).

YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.

Presently, YMIS supports IYM to market and sell its two-wheelers including YZF-R15 Version 2.0 (150cc), Fazer (153cc), FZ-S (153cc), FZ-S FI Version 2.0 (149 cc), FZ (153cc), FZ FI Version 2.0 (149 cc), Fazer FI Version 2.0, SZ-S & SZ-RR (153cc), SS125 (123cc), YBR125 (123cc), YBR110 (106cc), Crux (106cc) and scooters Ray (113cc), Ray Z (113cc) and Alpha (113 cc) and its import portfolio VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).

For more information contact:

Bhaskar Majumdar/ Mansi Gupta/Amit Jha

Adfactors PR Pvt. Ltd

Mobile: 09811194244/09999975490/08588802820

Email:bhaskar.majumdar mansi.gupta/amit.jha

Regards:

Amit Jha

Senior Account Executive