Company Name : Cashfree

Wednesday, February 13, 2019 5:43PM IST (12:13PM GMT)
Cashfree Launches Virtual UPI IDs
Bengaluru, Karnataka, India
Bengaluru based payments technology company, Cashfree has launched Virtual UPI IDs, for automated reconciliations of UPI transfers for businesses. Cashfree is the first payment technology company to launch this innovative feature for UPI Payments.
Virtual UPI IDs are like any other UPI VPA (Virtual payment address) that a user defines at the time of registration on a UPI app. Using Cashfree API, businesses can generate these UPI IDs in bulk against each customer or invoice. When the payment is received on these IDs, businesses know exactly who paid and for what.
Business’s own accounting software can be hooked to Cashfree’s system for automated updates on incoming payments. Thereby, removing the time taking the process of manual reconciliation and delay in payment acknowledgment.
A classic example can be a share brokerage firm receiving deposits from clients for purchase of securities. In such a case, the share broker can generate a unique UPI ID for each client and share the ID with them. When payment is received, the service provider gets notified and payment is mapped against the client.
Cashfree had earlier launched AutoCollect, its reconciliation solution, where a business could generate any number of virtual bank accounts and match inbound NEFT & IMPS transfers. With the addition of virtual UPI IDs, Cashfree is making UPI payments through Google Pay, Whatsapp, Phone Pe and other Apps easy to be reconciled for businesses.

Akash Sinha, the co-founder of Cashfree, said, "In the last 2 years, 3 million virtual bank accounts have been generated using Cashfree AutoCollect. With the growth of UPI as a preferred way to pay, we believe it is the right time to enable AutoCollect for UPI, along with NEFT/IMPS/RTGS and cheque payments. Until now, UPI has been used mostly for small ticket size transactions. With the provision of automated reconciliation through virtual UPI IDs, a growing number of businesses will start to offer UPI payment option."
Leading online platforms including EarlySalary, Milaap and Ketto are some already using virtual accounts for easy collection and reconciliation.
About Cashfree
Cashfree was founded in 2015 by IIIT Hyderabad graduate Akash Sinha and IIT Kharagpur graduate Reeju Datta. Cashfree is backed by payments pioneer, Paypal and the popular silicon valley accelerator, Y Combinator. There are currently 9000 online and offline businesses that use Cashfree’s platform to collect payments from customers or send money to users and vendors. It counts Zomato, Mi, Tencent Games, Rummycircle, Google-backed Dunzo, donation platforms like Ketto and Milaap amongst its popular customers. Cashfree banking API product Payouts processes 1,00,000 transactions daily and so far has processed Rs.6000 crores of payouts since its launch.

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