Company Name : Kantar

Thursday, October 17, 2019 4:20PM IST (10:50AM GMT)
Berlin, Auckland and Moscow Lead Global Mobility, Study Finds
New Delhi, Delhi, India
Berlin and Auckland are the world leaders in urban mobility, according to new analysis from Kantar’s Mobility Futures study. The German capital tops Kantar’s City Mobility index on account of its cost-effective travel and ease of access to a wide variety of public transport infrastructure and ride-sharing services. Conversely, due to limited public infrastructure, Johannesburg, Sao Paulo and Nairobi languish at the bottom of the ranking, which assesses the affordability and availability of transport options.
 
The City Mobility Index Top 10
 
Ranking City Score
1 Berlin 90.7
2 Auckland 90.0
3 Moscow 84.1
4 New York 82.9
5 Munich 79.5
6 Milan 79.0
7 Montreal 78.5
8 Warsaw 78.4
9 London 75.1
10 Paris 74.7
 
 
The study, based on more than 20,000 commuter interviews across 31 cities, coupled with in-depth interviews with 53 of the world’s leading mobility experts, aims to inform urban transport planning and development around the world, and help shape business strategies for both new and existing players in the transport and mobility sector.
 
Kantar also assessed the world’s greatest cities on their environmental credentials in its Green Commuter index. According to the analysis, Asian cities are leading the way in environmentally-friendly commuting with Tokyo taking the top spot, followed by Beijing and Singapore. This is driven by a low proportion of solo drivers and a high proportion of walkers, cyclists and public transport users. In Europe, London ranks as the most environmentally friendly commuter city because of its extensive rail and underground network.
 
The Green Commuter Index Top 10
 
Ranking City Score
1 Tokyo 84.7
2 Beijing 78.6
3 Singapore 73.3
4 Nairobi 72.3
5 London 69.6
6 Copenhagen 68.5
7 Seoul 68.1
8 São Paulo 66.4
9 Amsterdam 65.2
10 Moscow 64.6
 
 Other findings from the research include:
 
  • Car is still king: Despite growing environmental concerns, commuters still love their cars because of the status symbol, convenience, or often out of necessity. Globally, 39% of urban commuters drive to work alone – more than any other mode of transport. And with public transport eliciting the most negative emotional response of all transport modes, it’s no surprise that people are opting for the ease and comfort of a private vehicle.
  • Amsterdam and Copenhagen are home to the world’s “super-cyclist” commuters, ranking at no. 1 and no. 2 in Kantar’s Cycle index respectively. Beijing rounds out the top three.
  • Residents of Tokyo and Manchester are the world’s biggest walkers, with the proportion of commuters choosing to walk to work reaching 18% and 16% respectively.
  • South East Asia also leads the way in travel app usage. Residents of Mumbai and Jakarta on average use over five apps to navigate in and across their city. On Chinese mainland, the average number of apps is lower than the rest of the world, since car and bike-sharing providers have already integrated into other more widely used apps such as Baidu, Alipay and WeChat to make their offerings even more accessible.
 

“The great cities of the world are exciting and energising places to live – but as populations increase, and the pace of life intensifies, urban mobility poses a growing challenge,” commented Guillaume Saint, Global Automotive & Mobility Lead at Kantar. “Our research reveals that one of the biggest challenges facing global cities today is moving commuters away from the convenience and comfort of their cars, and onto more sustainable transport options. Understanding people’s pain points and emotional response will be key to driving meaningful behavioural change. People are more likely to use modes of transport that bring a little bit of delight into their daily commute and become a lifestyle choice rather than just a way to get around.
 
Cities have much to gain from developing people-centric mobility solutions. The likes of Berlin and Auckland are earning a reputation for being a great place to live – and commute – and these cities will attract the brightest minds into the local workforce, while improving the mental and physical health of those already living there.”
 
Kantar’s Mobility Futures study surveyed over 20,000 city dwellers about their current travel experiences and desired modes of transport. The full research will be available in November.

For more information on Kantar’s Mobility Futures study, visit kantar.com/mobility-futures
About Kantar

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

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Notes to editors

City Mobility index: This index assesses how easy it is for people to participate in city life thanks to being able to efficiently move around, due to both the availability and affordability of transport options. The index considers income equality, transport costs vs. income, public transport network vs. population size, availability of public transport or motorisation rate.

Green Commuter index: The most environmentally friendly commuters – based on the share of commuters that do not commute by car, motorbike, scooter, taxi or ride sharing.

Cycle index: The percentage share of commuters that travel by bike (including bike sharing and pedelec).
Source: BUSINESS WIRE INDIA

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