Samsung ‘Blue Fest’ 2023 is Here with New Designs in Refrigerators

GURUGRAM, India – March 23, 2023 – Samsung, India’s largest consumer electronics brand, has announced a bigger and better ‘Blue Fest’ 2023, launching a new line-up of Bespoke Side-by-Side, Frost Free and Direct Cool Refrigerators that come with India-centric design patterns and bringing in Wi-Fi enabled Bespoke Microwave to India. Along with these new launches, consumers can also get exciting offers on Samsung air conditioners, televisions, washing machines, refrigerators, microwaves, soundbars and dishwashers.

This summer, Blue Fest 2023 is aimed at giving consumers an opportunity to upgrade their living spaces with latest in-home entertainment and cooling appliances as well as allowing them to do laundry in style.

The new exquisite designs of Bespoke Side-by-Side, Frost Free and Direct Cool Refrigerators have been especially crafted to give an aesthetic touch to the overall Indian home décor. The new design patterns include Clean Pink, Clean Navy, Clean White, Glam Deep Charcoal in Bespoke Side-by-Side Refrigerators; Archi, Hydrangea and Black Matt in Frost Free Refrigerators and Himalaya Poppy and Orange Blossom in Direct Cool Refrigerators.

Designed for modern Indian consumers, the all new Wi-Fi enabled Bespoke Microwave with SmartThings app enables consumers to monitor and control the microwave’s functions and settings anytime, anywhere with Wi-Fi connectivity. These microwaves come with a minimalistic and sophisticated design in Charcoal Gray and Clean Navy colours. Also, with all new simple UX control panel, it is designed to be extremely simple and comfortable to operate. It also comes with Samsung’s popular Masala and Sun-dry recipes along with traditional Indian cooking options, offering a wide range of cooking menus.

That’s not all, during the offer period consumers can get up to 25% cashback and an additional 10% cashback on Samsung Axis Credit Card, a free Soundbar worth INR 99,990, bezel worth up to INR 9,990, limited period special offers, easy EMIs with zero down payment and much more. These offers will be valid till April 30, 2023, at all leading consumer electronics retail stores across the country, and on Samsung.com.

“Consumers want to own televisions and home appliances that give their home an edge while also offering convenience through technology and energy savings. Our Blue Fest 2023 is aimed at enabling consumers to up their home aesthetics game this summer by owning premium Samsung Appliances,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India. 

Samsung is offering 20-year warranty for the first time on Digital Inverter Motor used in its washing machines and Digital Inverter Compressor used in its refrigerators. This initiative by Samsung brings peace of mind to customers by increasing the reliability and durability of products, and further strengthens its commitment to reduce e-waste, promote sustainability and offer consumers not only high-quality and durable appliances but also to promote a sustainable lifestyle for them. Samsung’s advanced Digital Inverter Compressor and Digital Inverter Motor showcase the company’s investment in quality and sustainability, ultimately gaining consumers’ confidence.

Blue Fest Offers

Televisions

Consumers buying any size of The Frame TV, will get a free bezel worth up to INR 9,990 and free soundbar worth INR 99,990 with select 75-inch and above Neo QLED, QLED and Frame TVs. During the offer period, consumers purchasing Samsung’s premium range of Neo QLED, QLED and The Frame TVs can also get up to 20% cashback along with an additional 10% cashback on Samsung Axis credit card.

Air Conditioners

Consumers buying the new range of WindFree™ ACs can get five-year PCB controller warranty, cashback up to 20% plus an additional 10% on Samsung Axis credit card. They can also avail easy EMIs with zero down payment starting at INR 990.

Washing Machines

During the Blue Fest, AI EcoBubble™ front load washing machine range will be available at a special price of INR 40,000, with additional cash back of up to 20% and a free 28L Microwave with 12kg capacity variant.  Consumers can also get attractive and easy finance offers such as zero down payment and EMI starting as low as INR 990. The AI Ecobubble™ range can be purchased with cashback options of up to 20% along with an additional 10% on Samsung Axis credit card.

The top load invertor range of washing machines will be available at a special price starting from INR 19,000 and never before additional cashback up to 17.5% and options of EMI as low as INR 990 and zero down payment.

Refrigerators

During the offer period, BESPOKE Side-by-Side refrigerators will be available at an attractive price of INR 1,03,500 with additional cash back of up to 10% and easy finance offers such as zero down payment and EMI starting as low as INR 2,490.

Consumers will get additional cashback up to 15% on all Curd Maestro™ Frost Free Range, easy EMIs starting as low as INR 990 and zero down payment option.

Microwaves

Samsung Bespoke Microwaves are now available in India. During the offer period, consumers purchasing the product can get up to 20% cashback and an additional 10% on Samsung Axis credit card. There is also a 10-year warranty on the ceramic enamel cavity and a free Borosil kit.

Soundbars

While buying Samsung’s sleek and stylist soundbars during the offer period, consumers can get up to 40% discount when the device is bought with selected televisions.

Dishwashers

Customers buying Samsung’s premium range of dishwashers can get up to 20% cashback and an additional 10% on Samsung Axis credit card.