The all-new i20 Receives Magnetic Customer Response, Records 20,000 Bookings in 20 Days
New Delhi, November 20, 2020: Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and the largest exporter since inception, today announced an overwhelming initial response for its newly launched 4th Generation Premium Compact the all-new i20, garnering 20 000 Bookings in 20 days and making over 4 000 Deliveries of the all-new i20 during Diwali season.
Commenting on the response, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., said, “The i20 has been a trendsetter in its segment and icon among the new age customers. Now with the launch of the all-new i20, we are upping the ante and setting a new benchmark. We have received an overwhelming response to the all-new i20 with 20 000 Bookings in 20 days and more than 4 000 customers having taken delivery of this latest blockbuster product from us during Diwali season. As the foremost premium hatchback in India, more than 85 % Customers have opted for Sportz and above trims, showcasing a strong demand for Advanced Technologies offered on the all-new i20”.
Mr. Garg further added, “Our Customers continue to demonstrate a strong affinity for connected technologies offered by us. Nearly 45 % customers have preferred variants enabled with our already established BlueLink technology. Sunroof continues to be a customer favorite with close to 30 % Bookings made for models with this particular feature. Similarly, in line with the needs of the current environment, 35 % customers have opted for models with Industry Unique Oxyboost Air purifier. Our new and advanced transmission offerings (IVT/iMT/DCT) have received a strong traction from 25 % of the customers and to top it all almost 20 % of the customers have opted for our Powerful and Efficient 1.5 l U2 CRDi Diesel BS6 Powertrain. This data is clear testimony of the customer’s evolution and penchant for the brand i20 and their stamp of approval on the new features and technologies introduced in the all-new i20.”
Hyundai has received an overwhelming response for the Virtual Launch of the all-new i20 with video assets having crossed 47 million views and search volumes increase up to 3 times since launch. The all-new i20 is designed to evoke an emotional Human – Machine interface representing the persona of Modern Tech Savvy, Ambitious & Sophisticated customers. Set to recreate benchmarks of the premium hatchback segment, the all-new i20 showcases an energetic new avatar and a serene ambience on the inside.
