THIS #DURGAPUJA, #VODAFONE TO DELIGHT CUSTOMERS VISITING VODAFONE STORES IN #KOLKATA

Kolkata October 13, 2015: With Bengal’s most awaited annual festival around the corner, Vodafone India, one of India’s leading telecom service providers has conceptualized an innovative initiative to engage with and delight customers visiting Vodafone stores in Kolkata.

With a view to highlight the ongoing Vodafone Doubles campaign which offers double the data / validity and hence double the fun for prepaid subscribers, Vodafone has associated with popular personality Mir, who will tour Vodafone stores in Kolkata in the garb of Lord Shiva, interacting with customers and seeking ideas on the ‘Double the Fun’ proposition. Customers with the best answers will get the opportunity of engaging with Mir, click selfies with him and also receive Vodafone branded goody hampers. Mir will be touring select Vodafone stores in Kolkata, between Mahalaya and Panchami.

Vodafone will also felicitate all twins from Kolkata who register by sending a simple SMS to DDB (space) MIR (space) name to 58888. These twins will also get a chance to meet and interact with Mir dressed as Lord Shiva.

Extending his Mahalaya greetings to all residents of Kolkata, Anand Sahai, Business Head, Kolkata & Rest of Bengal Circle, Vodafone India said, “Vodafone India as part of its customer connect program is always on the lookout for avenues to create and provide a fun and differentiated experience to its customers. As all of Bengal, gets ready to usher in gaiety and splendour of Durga Puja, we are undertaking this initiative as topical opportunity to engage with our customers as well as showcase the value proposition of Vodafone Double data and Double Validity”.

About Vodafone India

Vodafone India is a fully owned subsidiary of Vodafone Group Plc., which is one of the world’s largest telecommunications companies. Making its entry into India in 2007, Vodafone today has built an ever growing, robust business in highly price sensitive and competitive market. Serving around 188 million customers, Vodafone provides innovative, customer friendly and differentiated products and services through a wide scale distribution and exclusive retail footprint – backed up with a modern, technologically advanced network for both voice and data. With over 9,800 branded retail stores, covering over 1.54 million sq.ft. and attracting more than 115million footfalls annually, Vodafone India is now amongst the largest retailers in the country actively engaged in the holistic development of India’s rapidly growing retail sector.

Vodafone Business Services, the enterprise arm of Vodafone, provides total telecommunications solutions across both mobility and wireline platforms and enables Global Enterprises, National Corporates, SME’s and Government segments to communicate, collaborate and connect.  With the advantage of its global expertise and knowledge of local markets, Vodafone India is well poised to significantly expand the Government’s capacity to deliver benefits and outcomes for citizens, governments and businesses. Vodafone endeavours to be a steadfast partner in the Government’s efforts towards Digital India.

Vodafone India provides customers with a new currency in the form of M-Pesa – the world renowned mobile wallet and money transfer service, which was ranked Number one in Fortune’s ‘Change The World’ list of technology initiatives influencing lives. Vodafone M-Pesa is an innovative, safe and secure mobile wallet that enables complete suite of services like money transfer, bill payments, and recharge on the move from the mobile. It caters to all segments of the society, from the unbanked to the under banked and to the net-savvy and evolved customers. Today, with a pan-India distribution of over 95,000 agents and more than 3.6 million customers, Vodafone M-Pesa is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and m-commerce. The payment bank licence by RBI acts as an impetus and will enable Vodafone M-Pesa to build on this further and offer a more comprehensive portfolio of banking and financial products and services, accelerating India’s journey into a cashless economy.

A value based organization; Vodafone is committed to achieving the highest standards of Health, Safety and Well-being for its employees and business partners. As a responsible corporate, Vodafone India has been working with several partners from the social sector to address some of India’s most pressing challenges over the years. Sustainability for us is an ongoing journey as we firmly believe that what is good for the society is good for business.  The Vodafone Foundation too is actively engaged in CSR by harnessing the potential of mobile services and technology to maximize impact within communities, especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief.

Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets. As of 30 June 2015, Vodafone had 449 million mobile customers and 12 million fixed broadband customers. For more information, please