With spiralling adoption of smartphones and the proportionate growth in data consumption by mobile phone users, speedy, consistent network connectivity has become the life line for citizens across urban and rural areas. To highlight the speed, reliability and consistency of its Data Strong Network to the residents of Karnataka, Vodafone has unveiled a new campaign that has leading Kannadiga sporting stars Anil Kumble, Javagal Srinath and Prakash Padukone vouching for Vodafone SuperNetTM 4G as their no.1 network choice.
This new Data Strong Network campaign in Karnataka runs hand in hand with Vodafone’s national campaign along the same lines.. The current campaign is a part of Vodafone’s larger strategy to drive data inclusion and take the benefits of mobile internet to the doorsteps of a wider section of mobile phone users. The campaign seeks to engage with the residents of Karnataka, building salience for the speed and reliability of Vodafone SuperNetTM 4G through endorsing messages from the heroes of the soil, names that every Kannadiga is proud of..
Inviting all residents of Karnataka to experience the difference of Vodafone’s Data Strong Network, Amit Kapur, Business Head – Karnataka, Vodafone India said, “Vodafone is one of the most loved telecom service providers in India, with a significant presence and preference in Karnataka. We have seen a rapid increase in data usage amongst our customers in the state. The shift from 2G to 3G and now to 4G has been quick and equally perceptible across both urban and rural locations in Karnataka. Over the past year, Vodafone has invested heavily on technology and infrastructure to strengthen our network and take Vodafone SuperNetTM 4G to deeper pockets of the circle. We are also honoured and delighted to have Karnataka’s very own sporting legends Anil Kumble, Javagal Srinath and Prakash Padukone vouch for our speed and reliability and talk about Vodafone SuperNet 4G as their No. 1 choice.
Vodafone’s Data Strong Network campaign in Karnataka is being activated through multiple media platforms spread across Radio, Digital, Print and Outdoor.
