WAVE GROUP FORAYS INTO HOUSING FINANCE SECTOR WITH NHHFDL

NOIDA  : ROHIT SHARMA

Wave, the leading business conglomerate with interests in real estate, sugar manufacturing, education, malls and multiplexes has announced its foray into Housing Finance today with the unveiling of New Habitat Housing Finance and Development Limited.

New Habitat Housing Finance and Development Limited poises to be a key propagator in the housing finance sector offering Home Loans, Home Improvement/ Extension Loans, Home Construction Loans, Plot and Construction, Top up for Extension/improvement, Balance Transfer Loan & Top Up, Loan against Residential Property, Loan against Commercial Property,    Business Loans,     Lease Rental Discounting, Construction Finance and Other Loans with a special thrust on affordable housing. The Company will currently cater to customers in Delhi NCR and in the near future expand its reach to other tier II and tier III cities as well.

At the launch, Mr. Rakesh Kapoor, CEO & Whole-time Director, New Habitat Housing Finance and Development Limited,  said “In the present scenario, there has been a gap in housing demand and availability of Housing Finance. To bridge this gap and realizing the need and importance of this sector, Wave Group is now venturing into the Housing Finance sector with New Habitat Housing Finance and Development Limited (NHHFDL). We, at NHHFDL, are aiming to fulfill the dreams of all segments with thrust on affordable housing and also informal sector.”

The Housing Finance sector has been undergoing a sea change in the recent times. The government is pushing for developing smart cities in India while continuing its thrust on affordable housing to ensure shelter for everyone. Wave Group’s initiative in the Housing Finance sector is in sync with the government housing policies and agendas. With Wave’s expertise, The Company wishes to reach out to the formal and informal segment of customers in order to provide them with easy and flexible Housing Finance solutions and in turn contribute to Financial Inclusion.

Talking about why Wave ventured into the housing finance sector, Mr. RK Panpalia, MD, Wave Group said, “As a business conglomerate, Wave has always ensured to enter business which they are in sync with and as one of the emerging segments of the financial system in India, we, at Wave Group, have entered the Housing Finance sector through its new venture, New Habitat Housing Finance and Development Limited (NHHFDL), which is in synergy with our existing activities. With a mission to establish ourselves to be the preferred Housing Finance institution, we propose to provide attractive and customer-friendly schemes to our target group customers in both formal and informal segments. In the next five years we want to position ourselves as one of the prominent private Housing Finance companies in India.”

The announcement of New Habitat Housing Finance and Development Limited as a business venture further lends to Wave Group’s philosophy of being a conglomerate by opening up a new asset category which will facilitate the company to explore both complementary geographies and customer segments.