DELHI NCR SCHOOLS PRESENTED WITH ‘CINEART STEER TO SAFETY’ AWARD BY MR JEAN TODT, PRESIDENT, FIA
DELHI NCR SCHOOLS PRESENTED WITH ‘CINEART STEER TO SAFETY’ AWARD BY MR JEAN TODT, PRESIDENT, FIA
Films about responsible road behavior, produced by children to reach over 80 million PVR patrons in 46 Indian cities
Mr. Jean Todt, President of the Federation Internationale de l’Automobile (FIA) and Mr, Abhay Damle, Joint Secretary, Ministry of Road Transport, Highway & Shipping- Government of India today presented awards to schools in Delhi NCR that were winners of Michelin India & PVR Nest CineArt “Steer to Safety” program. Mr. A K Singh, Deputy Commissioner of Traffic Police and other eminent names such as Mr. Kiran Kapila, Chairman, International Road Federation also graced the event.
Speaking at the ceremony, Shri Abhay Damle, Joint Secretary, Ministry of Road Transport, Highways & Shipping- Government of India said: “It is heartening to see the efforts of PVR Nest and Michelin India in making Delhi NCR roads safer and it gives me immense pleasure to see participation from a large number of schools. I would like to take this opportunity to inform and assure you that road safety is a top priority of the government, which is in line with our vision of providing safer cities and efficient transport facilities to the public. My congratulations to the young champions of road safety . I look forward to keep hearing more inspiring success stories about your efforts towards this great cause.”
Mr. Jean Todt, President of the Federation Internationale de l’Automobile said: “I am delighted to support this outstanding initiative which has inspired children across India. Over the past three years, half a million children in 500 schools have committed to setting up road safety clubs. Films recorded by students have been viewed by almost 80 million people. To reach such a wide audience and generate so much interest in road safety is a fantastic achievement, and I congratulate everyone involved in the campaign. Above all, there is an important message to follow the rules of the road, and respect other road users.”
The CineArt “Steer to Safety” program is one of India’s largest Road Safety education programs that is targeted at school children. The program is an experiential and innovative cinema-based medium that places school children at the centre as proactive citizens, influencers and change agents of tomorrow. Two hundred thousand children from 200 schools in Delhi / NCR participated in the third edition of this program, out of which, 20 schools produced 10 short films on responsible road behavior on a range of subjects such as obeying traffic rules and avoiding unnecessary use of vehicle horns.
In addition to the recognition of short films, CFC (Champions for Change) awards were given to the schools for their exceptional contribution towards this program under the categories of Road Safety Awareness, Road Safety Education, Road Safety Adult Sensitization (Parents, Drivers & Civil Society) and Road Safety Social Perspective
A behavioral assessment study, showcasing the changes brought through CineArt “Steer to Safety” program was also unveiled by Shri Nitin Gadkari, Mr. Jean Todt, Mr. Benjamin Cabouat, Ms Sanjna Kapoor, Mr. M K Raina and program partners.
Annexure:
- Quotes of eminent theatre and cinema personalities ( WIP)
- Names of the winning schools ( Short films)
- Names of the winning schools ( CFC awards)
- Program Partners for Cineart Steer to Safety program
- Behavioral assessment study showcasing the changes brought through CineArt “Steer to Safety” program
About MICHELIN
Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)
Michelin India also hosts an active and passionate community on our Facebook page.
About PVR Nest:
PVR Limited (the Company got incorporated in 1995,) has been an early adopter of Corporate Social Responsibility (CSR) program. Sustained economic performance, environmental and social progress has been our key factor for holistic business growth. We established the PVR Nest in 2006 as a not- for profit nodal body aimed at providing dedicated approach to community development and also to fulfill our corporate s social responsibility commitments. PVR Nest foundation works with Children at Risk (Childscapes) on their complete rehabilitation, education, nutrition, healthcare and employability, additionally, through its infrastructure-business enterprise- PVR Cinemas; it fosters the country’s largest film-based education program (CineArt). PVR Nest partners with local communities and builds its capacities to mitigate the issues and challenges the communities face.
