Vodafone M-Pesa enables consumers in UP to pay electricity bills ‘On the Go’
Vodafone M-Pesa enables consumers in UP to pay electricity bills ‘On the Go’
- Partners with the UP(W) State Distribution Companies – Paschimanchal Vidyut Vitran (PVVNL), Dakshinanchal Vidyut Vitran (DVVNL) & Madhyanchal Vidyut Vitran (MVVNL)
- M-Pesa Digital Wallet to facilitate instant electricity bill payments; More than 35 lakh electrified households to be benefited with the facility
Vodafone M-Pesa, a unique and innovative Digital Wallet service from Vodafone that offers Money Transfer, Bill & Utility Pay, Merchant Payments and Business Solutions, has partnered with has partnered with the UP (W) State Distribution Companies – Paschimanchal Vidyut Vitran (PVVNL), Dakshinanchal Vidyut Vitran (DVVNL) & Madhyanchal Vidyut Vitran (MVVNL), offering over 35 Lakh households in Uttar Pradesh a simple, easy-to-use option to pay their electricity bills instantly. Vodafone M-Pesa offers customers a cashless, secure platform for electricity bill payments with the largest network of agents (or CashIn Points) to enable digitization of money for Cash holding population.
Vodafone has more than 115 lakh subscribers in UP(W) who will now be able to pay their electricity bill through M-Pesa, supported by more than 10,000+ outlets (or CashIn Points) including Vodafone Company owned stores, franchisees, and multi brand outlets. These CashIn Points provide convenience and ease to Customers to convert cash into digital money to participate in digital payment of Bills and e-commerce /m-Commerce. The bill payment touch points are easily available at every nook and corner, including 27 Vodafone brand stores.
Inviting the residents of UP(W) to reap the benefit of instant electricity bill payment on the go through Vodafone M-Pesa, Commenting on this initiative, Dilip Kumar Ganta, Business Head, UP West – Vodafone India said “It has been our constant endeavor to deliver and bring innovative and simplified service offerings relevant to the needs of our customers in UP(W). Vodafone M-Pesa partnership with the three key electricity distributing bodies in the state is one such initiative that bridges the need for a simple, timely and cashless payment solution for consumers through their mobile phones”.
Customers across various segments can access M-Pesa on either a smart phone by downloading the M-Pesa App or by dialing a USSD short-code from any phone including any feature phone. This facility is aimed at driving financial inclusion further along with providing the State Electricity Board subscribers in UP(W) the benefit and comfort of making payments instantly. As an added benefit, new users of M-Pesa can earn 5% cashback on the payment made through the App (cashback of maximum Rs.50 each month for a period of 3 months).
Elaborating further on the service, Suresh Sethi, Business Head, M-Pesa, Vodafone India said “We are delighted to facilitate payments via M-Pesa (mobile wallet), safe, fast and convenient way of bringing bank to the mobile. With this facility, customers now have an access to multiple touch points for electricity bill payments in a simple and hassle free manner. From process automation to instant and secure transaction, we are confident M-Pesa will bring transformational benefits to the people in UP(W) and further drive financial inclusion in the state.”
Serving the needs of the unbanked and under-banked customers, Vodafone M-Pesa is a safe, fast and convenient way of bringing bank to the mobile. Also, with a pan India distribution network of over 120,000 CashIn Points and with more than 5 million customers, Vodafone M-Pesa is the largest banking business correspondent in the country. M-Pesa today plays a vital role in enabling financial inclusion and m-commerce. ‘M-Pesa’ effectively leverages the combined strengths of Vodafone’s global expertise in the domain of mobile payments and significant distribution reach in India plus the security of financial transactions provided by ICICI Bank.
About Vodafone India
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 194 million customers (over 100 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. M-Pesa is a unique and innovative Digital Wallet from Vodafone that offers Money Transfer, Bill & Utility Pay, Merchant payments and Business Solutions (Enterprise Cash Management) that fosters financial inclusion and digitization of cash in India.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st December 2015, Vodafone had 461 million mobile customers and 13 million fixed broadband customers. For more information, please visit: www.vodafone.com.
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