17 million user records stolen from Zomato database.

17 million user records stolen from Zomato database. The online restaurant guide claims bank details not compromised.

Zomato’s story began as Foodiebay in 2007 as an online restaurant discovery platform where it’s founder Deepinder Goyal used to post food menu of restaurants.

Zomato has came a long way from there, and now they offer multiple services in multiple countries and can easily be counted as one of the most successful Indian startups.

There are a lots of factors that have contributed to their success and their Marketing is easily one of them.

Their whole Marketing game is based on a culture that they have created of ‘regularly pushing the boundaries’ and ‘keeping their customers happy’.

Zomato’s Marketing game focuses on the Internet media rather than the traditional media, infact they are one of those few Indian brands who have have figured how to get the most out of this modern marketing medium.