36th World Management Congress to be held from 9 am on 30th December 2015

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Announcing the main theme of the 36th World Management Congress to be held from 9 am on 30th December 2015 at Paryavaran Auditorium in the Southern Saket, New Delhi, the world renowned environmental scientist and pollution abatement expert Chancellor Dr. Priya Ranjan Trivedi said that “Cleaning Up the Earth – Challenges and Dimensions (CUTE-CD)” will be the main focus and theme to be deliberated by the national as well as international experts dealing with clean as well as cleaning-up technologies with the final aim of protecting our Mother Earth and the entire Planet. He added that the keynote address will be delivered by the renowned climate change management and global warming reduction expert Dr. Gregory Berglund from USA who happens to be the CEO of The Planet Earth.

Discussing with the Members of the Press and Media, Chancellor Dr. Priya Ranjan Trivedi, President of the Confederation of Indian Universities (CIU) and Plenipotentiary of the  “Clean Up the Earth”, he added that cleanliness is both the abstract State of being clean and free from dirt, and the process of achieving and maintaining that State.

He further added that cleanliness may be endowed with a moral quality, as indicated by the aphorism “cleanliness is next to godliness,” and may be regarded as contributing to other ideals such as health and beauty.

Elaborating the purpose of the World Congress with such a contemporary theme he explained that in emphasizing an ongoing procedure or set of habits for the purpose of maintenance and prevention, the concept of cleanliness differs from purity, which is a physical, moral, or ritual State of freedom from pollutants. Whereas purity is usually a quality of an individual or substance, cleanliness has a social dimension, or implies a system of interactions. “Cleanliness,” observed Dr. P R Trivedi and suggested that it was indispensable to our modern notion of social perfection. A household or workplace may be said to exhibit cleanliness, but not ordinarily purity; cleanliness also would be a characteristic of the people who maintain cleanness or prevent dirtying, he elucidated.

Examining different aspects of cleaning up operations he further suggested that on a practical level, cleanliness is thus related to hygiene and disease prevention. Washing is one way of achieving physical cleanliness, usually with water and often some kind of soap or detergent. Procedures of cleanliness are of utmost importance in many forms of manufacturing.

Dr. Trivedi was of the view that as an assertion of moral superiority or respectability, cleanliness has played a role in establishing cultural values in relation to social class, humanitarianism, and cultural imperialism.

Presenting his views on the role of Islam in the cleanliness movement, he elaborated that there were many verses in the Quran which discuss cleanliness. For example, “…Truly, Allah loves those who turn to Him constantly and He loves those who keep themselves pure and clean” (2:222). And, “…In mosque there are men who love to be clean and pure. Allah loves those who make themselves clean and pure” (9:108).

Highlighting the contribution of the Hindu religion, Dr. Trivedi outlined that in Hinduism, cleanliness is an important virtue, and all Hindus must have taken a bath before entering temples in order to seek blessings.They also wash their feet before entering the temple as according to the Puranas,the demon kali is believed to reside on the hind of the feet.In some Orthodox hindu households,taking a bath after visiting a funeral is required as some hindus believe that it is an inauspicious thing to witness and the inauspiciousness would follow.This is also related to the pollution of the River Ganges.

Further educating the young press correspondence, he said that Hindus also clean their homes particularly well in preparing to celebrate Diwali each year as they believe that it brings good luck. Most Hindus also believe that keeping your house clean and great devotion are gestures to welcome the Goddess Lakshmi to their abode to stay. Some orthodox Hindus refrain from cleaning their houses on a Friday as it is a day dedicated to Goddess Lakshmi and cleaning homes on that day is considered inauspicious,so they are allowed to clean their homes on the rest of the days. Tamil people also keep their homes clean in preparation for pongal, he reminded.

Stressing the need for hygiene and sanitation, Dr. Trivedi said that since the germ theory of disease, cleanliness has come to mean an effort to remove germs and other hazardous materials. A reaction to an excessive desire for a germ-free environment began to occur around 1989, when David Strachan put forth the “hygiene hypothesis” in the British Medical Journal. In essence, this hypothesis holds that dirt plays a useful role in developing the immune system; the fewer germs people are exposed to in childhood, the more likely they are to get sick as adults. The valuation of cleanliness, therefore, has a social and cultural dimension beyond the requirements of hygiene for practical purposes.

Concluding his long press briefing, Dr. Trivedi while talking regarding the need to depollute the industrial, social and mental pollution said that in industry, certain processes such as those related to integrated circuit manufacturing, require conditions of exceptional cleanliness which are achieved by working in clean rooms. Cleanliness is essential to successful electroplating, since molecular layers of oil can prevent adhesion of the coating. The industry has developed specialized techniques for parts cleaning, as well as tests for cleanliness. The most commonly used tests rely on the wetting behaviour of a clean hydrophillic metal surface. Cleanliness is also important to vacuum systems to reduce outgassing. Cleanliness is also crucial for semiconductor manufacturing, he finally opined.

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