India, (16/12/2018): Known for creating innovative campaigns, 92.7 BIG FM, one of India’s largest radio networks successfully completed its social initiative #NoKhaaliPet, led by BhukhyaMantri – MJ Khurafati Nitin in association with Robin Hood Army. The radio station along with the leading volunteer based organisation has served 2 lakh underprivileged people across the country through the campaign. In its strive towards creating a hunger-free India, the campaign exceeded its goal of feeding 1 lakh people in the 9-day drive across 59 stations of the radio network, which culminated on Human Rights Day. The success of #NoKhaaliPet campaign laid the foundation for another initiative #BarbaadiBandh which aims to educate the masses on food wastage and feed 5 lakh hungry people pan India.
Spearheaded by BhukhyaMantri MJ Khurafati Nitin, the radio station reached out to its listeners through a series of on-air, digital and on-ground activities. The radio station encouraged the audience to create a hunger-free nation by contributing their bit to #NoKhaaliPet through the Robin Hood Army Facebook page. BIG MJs across 59 stations visited the local chapter of Robin Hood Army, and they also engaged with listeners who have been working towards the cause of eradicating hunger in their cities. Taking the campaign further and highlighting the exemplary work of the communities around, BhukhyaMantri MJ Khurafati Nitin visited one of the mega kitchens of ISKCON Food Relief Foundation – an organisation that tirelessly serves mid-day meals to underprivileged school children across the country. He also generously fed the school children who were delighted to have him among them.
Speaking on playing a key role in the initiative, MJ Khurafati Nitin, said, “It’s disheartening to see so many people constantly struggle for one square meal a day in the country. However, it is upon us as a society to deal with this challenge and #NoKhaaliPet is an initiative in that direction. The fact that we have reached out to 2 lakh people stands testimony to the power of thought on radio and what our actions can achieve. I am so overwhelmed with the kind of response the campaign has received which has further inspired me to educate listeners on the topic of food wastage.”
The #NoKhaaliPet campaign witnessed BhukhyaMantri MJ Khurafati Nitin emphasize the relevance of Human Rights Day and reinforce the message of creating a hunger free nation. To further highlight the need for the nation to contribute towards tackling the challenge of hunger and malnourishment, the radio network launched the #BarbaadiBandh campaign. The campaign will have the popular MJ sharing tips how one can reduce food waste from simply not over-buying, cooking left-over food to eating adequately especially during weddings, among other practices.
