Sachin Tendulkar Launches Aster SAFEROADS CSR Campaign #iPLEDGE with Aster DM Healthcare across the India & G.C.C

Video 1 [youtube https://www.youtube.com/watch?v=YyHRksc4dTo&w=420&h=315]

Video 2 [youtube https://www.youtube.com/watch?v=EY9bI5L-Zbw&w=420&h=315]

Video 3 [youtube https://www.youtube.com/watch?v=xObtpcycnxU&w=420&h=315]

New Delhi : Aster DM Healthcare launched a national social responsibility effort under ‘Aster SafeRoads i#PLEDGE’ along with Cricket Legend Sachin Tendulkar, in New Delhi. Dr. Azad Moopen,Founder Chairmanand Managing Director of Aster DM Healthcare, a leading healthcare service provider in India and G.C.C took the ‘iPledge’ along with Sachin Tendulkar and thousands of school children at Indira Gandhi Indoor stadium to officially launch this corporate responsibility movement across India. Prior to taking the #ipledge, Sachin Tendulkar along with Dr. Moopen walked on the zebra crossing of the signal near the stadium with some school children in reiteration of the safe manner to cross roads as also to remind drivers about the sanctity of the zebra crossing.

“Sachin Tendulkar said, “I’m happy to see that an initiative like Aster SafeRoads is being undertaken to address the grave problem of road fatalities in India. We are reaching out to school children across the country to be the custodians of the ‘iPledge’ campaign as their voices will echo with greater impact across audiences of all ages. I request every Indian to actively participate and take the #iPledge for safer roads. I am sure my young champions will make a difference and significantly reduce the road fatalities in the country which will be a stupendous achievement.”

The underlying principle of ‘Aster SafeRoads’ is embodied in the principle Good healthcare starts with prevention. To combat the potential human and economic loss to the nation, Aster DM Healthcare’s is taking the lead of to encourage simple steps to avoid mishaps on the road.

“Aster SafeRoads #iPLEDGE” movement plans to educate and inculcate responsible road habits and behaviour among citizens by encouraging children to be the agents of change. The campaign will include activities to raise awareness about road safety rules, traffic signs, road etiquette, road markings as well as first-aid. The ’Aster SafeRoads’ campaign will actively engage with members of the public on best road safety practices.