Pass Pulse launches a new Orange flavor with a twist !
New Delhi, December 12, 2016: Pass Pass Pulse introduces a new exciting flavor; Pulse orange. Orange is one of the most popular flavours enjoyed across all age groups and Pulse Orange with a tangy powder filled center is all set to make a mark with its tangy orangey experience. The new candy will be available in a pillow pack at the cost of Rs.1.
Pulse orange promises a thrill to the taste buds that begins with the fruity orange flavor and peaks with a tangy surprise to amplify the total candy experience. Category breaker ‘Pass Pass Pulse’ orange will surely take you on a nostalgic journey of eating Orange with tangy masala.
The cue of ‘Pulse Orange’ will be in line with its umbrella brand Pass Pass Pulse of coming closer by sharing happiness in our lives. Be it making new friends or maintaining existing friendship; the brand seeks to be the reason behind it.
‘Pulse Orange’ has received an encouraging response to the test marketing undertaken in key cities of the country, in the last few months. The candy is being launched pan India leveraging on the distribution network of ‘DS Group’ to reach out to the target group. The launch of pulse orange will be supported with activities like in-shop display, exclusive merchandise promotion and focused sampling through various consumer contact activities to garner visibility and reach. Orange is the third flavor from Pulse, the first two being Kachcha Aam and Guava.
DS Group entered the Confectionary business in 2012 with the launch of ‘Pass Pass Chingles’ -mini chewing gums. One of the company’s leading brands Pass Pass was repositioned to encompass a broader portfolio of pioneering products in Confectionary business. From traditional after mints to the fun-filled mini chewing gums ‘Chingles’, DS confections offer the choicest innovative flavours in Mint, Nimbu, Saunf ,and Tutti Frutti flavours that are available in Rs. 1 sachet, Rs. 5 zipper and Rs 10 Fliptop packs.
About DS Group: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs. 7,700crores last year. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations over last eight decades.
Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Piyoz, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Tansen, Tulsi Saada, Rajnigandha Pearls, The Manu Maharani, Namah and Unitex are some of the leading brands the Group proudly shelters today. Rajnigandha Clove and Tansen Blues are the latest addition to the mouth freshener category. Recently the Group ventured into the hard boiled candy segment with Pulse, the Kachcha Aam flavoured hard boiled candy, with a tangy twist followed by Pulse Guava.
DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.
Thanks & Regards,
Bhavna Sharma | Executive |
