UM Motorcycles — the Indian arm of the American motorcycle maker UM International, LLC — along with Lohia Auto today made its entry in the hilly city of Dehradun as it inaugurated its dealership in the capital of Uttarakhand. The dealership, located at GMS Road, opposite Chaudhary Farm House was inaugurated by Mr. Sunil Singh, Senior Vice President – UM Lohia Two Wheelers Pvt. Ltd, in the presence of Mr. Ankit Agarwal, Proprietor, UM Dehradun and other dignitaries and guests. The state of the art dealership will be spread over a total of 2500 sq. ft.; which shall include an area of 1500 sq. ft. for interacting with customers, and an area of 1000sq. ft. to provide the best after sales service and support. Customers will also have the luxury of buying all UM branded accessories from this dealership as well. The company further shared that the recently announced 24×7 Roadside Assistance Programme (RSA) will also be available for all customers of the city immediately.
Speaking on the sidelines of the launch, Mr. Sunil Singh, Senior Vice President – UM Lohia Two Wheelers Pvt. Ltdsaid, “As Dehradun is swiftly moving towards being a “mini-metropolitan” city which has resulted in a vast number of young entrepreneurs setting base here, it was imperative that we commence our operations in the city as well. This part of the country has excellent highways besides lakes and rivers through forests and hills, making it an ideal playground for cruiser motorcycles. We are confident that we shall get a good response from motorcycle enthusiasts in Dehradun and surrounding areas. Our unique form of motorcycling is centered around the idea of a perfect connect between the rider, his bike and the terrain he rides through. We call this Pure Motorcycling. We have been working very hard to create motorcycles that engage deeply and are a pleasure to ride in real world riding conditions and speed. With a perfect combination of aesthetics, dynamism and perfect road handling, our UM products provide a truly unmatched biking experience. This dealership will house our flagship products Renegade Commando and Renegade Sports S.”
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