CONSULATE GENERAL OF INDIA IN HONG KONG INAUGURATED INDIA PAVILION DURING HONG KONG GIFTS & PREMIUM FAIR ON 27TH APRIL, 2014

With Hong Kong emerging as an important destination for aggressive marketing through medium of trade fairs and considered as gateway to sourcing products amongst buyers from all over the world, the Export Promotion Council for Handicrafts (EPCH) is participating with 55 Indian handicrafts exporters in four-day-long Hong Kong Gifts & Premium Fair being held from 27 – 30 April, 2014 at Hong Kong Convention and Exhibition Centre, Wanchai, Hong Kong.

The India Pavilion was inaugurated by Mr. Prashant Agrawal, Consulate General of India in Hong Kong on 27th April, 2014. Mr. Virender Sharma, Consul (Commercial), Mr. Lekhraj Maheshwari, Chairman – EPCH and Mr. Rajesh Jain, one of the participants and COA Member of EPCH were also present at the time of inauguration, informed Mr. Rakesh Kumar, Executive Director – EPCH.

Excluding Hong Kong and mainland China, the top other visiting countries and regions participating in the show are India, United States, Taiwan, Japan, Australia, United Kingdom, Korea, Thailand, Germany, Italy, Philippines, Spain, Brunei, Turkey, Macau, Malaysia, Israel, Singapore etc.

More than 150 Indian companies from India as a whole are showcasing a wide range of products, which include Gifts, Premium & Corporate Gifts, Fashion Jewellery & Accessories, Picture and Photo Frames & Christmas Decoration, Kids Room Accessories, Candle Holders, Bowl, Vases etc.

Prior this show, Council also participated with more than 100 member exporters in Hong Kong Houseware Fair and Hong Kong International Home Textiles and Furnishing fair held from 20 – 23 April, 2014 at Hong Kong Exhibition and Convention Centre at Hong Kong. More than Rs. 50 crore business has been expected to be generated during both the fairs held from 20 – 23 April, 2014, further elaborated by Mr. Kumar, ED – EPCH.

“After detailed analysis and survey of the trade shows of Hong Kong, the Council has been participating on regular and annual basis in these trade fairs covering the entire range of handicrafts sector of India”, according to the Executive Director of EPCH.

“Handicrafts occupies an important place in the Indian economy and society. This product group is a large foreign exchange earner, employment generator for economically and socially backward classes and promoter of Indian ethnic, cultural heritage worldwide,” the Executive Director of the Council added.

EPCH — an apex body for promotion and export of handicrafts products from India to the world market — has since evolved an integrated and comprehensive policy which revolves around development of new product lines, new designs, improvement in technology and aggressive marketing as well as exploration of new markets.