Exide Life Insurance Launches #IncomeKaTopUp to Communicate Benefits of Planning for a Regular Second Income

Business Wire India
Exide Life Insurance recently launched its new digital campaign #IncomeKaTopUp across social media. The video-led campaign, centered on the recently launched Exide Life Income Advantage Plan, projects the need for a second income in a very simple way using two interesting situations.
 
The campaign shows two sets of friends planning a much longed for holiday, banking on their annual salary increment. And when that increment isn’t satisfactory, the videos show there is still a way to make that holiday happen with #IncomeKaTopUp without being subjected to ups and downs of annual increments.
 
The campaign in its first week has already generated a lot of interest from the core Target Audience. The videos have received over 1 million views across Facebook, Youtube and Twitter.
 
Watch how having #IncomeKaTopUp helps these friends fulfill their holiday dream.
 
Income Ka Top Up – Photo Tour
 
https://www.youtube.com/watch?v=f009A4ZUHGc
 
Income Ka Top Up – Scuba Diving
 
https://www.youtube.com/watch?v=w—80E0WV4
 
Exide Life Income Advantage is a unique savings cum insurance plan which works to your advantage by providing regular, guaranteed income and life cover. Under this plan, you can choose from two income payout options as per your life stage needs, helping you benefit from the bonus payouts.
 
On the release of this campaign, Mohit Goel, Director – Marketing & Direct Channel said, “The message integrates perfectly with our mission of helping Indians prepare financially for a long and happy life. It is a universal fact that a little extra is always welcome. And this maxim holds true for income more than anything else. An extra or a regular second income is like the topping on ice cream – it makes everything better. Through this campaign we want our customers to appreciate the need to plan for their #IncomeKaTopUp so that they don’t compromise on experiencing the joys of life.”
 
About Exide Life Insurance
 
Exide Life Insurance Company Limited, an established and profitable life insurance company, commenced operations in 2001-02 and is head quartered in Bengaluru. The company is 100% owned by Exide Industries Limited. The company serves over 15 lakh customers and manages assets of over INR 9500 Crores. During the financial year 2015-16, the company achieved Total Premium Income of over INR 2000 crores.
 
Exide Life Insurance distributes its products through multi-channels viz. Agency, Banc assurance, Corporate Agency & Broking as well as Direct Channels. The Agency channel comprises of 50,000 advisors who are attached to over 200 company offices across the country. The company also offers group life insurance solutions.
 
The company is focused on providing long term protection and savings solution plans and has a strong traditional product portfolio with a consistent bonus track record. The company has ISO 9001:2008 quality certification for all Customer Service processes.
 
About Exide Industries Limited
 
Exide is India’s largest manufacturer of electric storage batteries and its biggest power-storage solutions provider with a market capitalization of over INR 11,600 crores*. Since its introduction in India more than a hundred years ago, Exide remains the foremost and the most trusted battery brand in India. The century old brand equity is backed by a robust nation-wide network of 16000 plus dealers. (*As on 31st March 2016)
 
With 7 world-class battery manufacturing factories across India, the range of products offered by the company covers everything from the smallest batteries required in motorcycles to the giant batteries powering submarines. After all, India moves on Exide.