Salesforce Trends to look out for in 2021
Salesforce is a Customer Relationship Management (CRM) platform developed by the leading organization, Salesforce. This popular CRM platform allows companies to connect with their clients and leads with the use of the cloud. Not only that, but it also offers a complete view of the business processes that boost up the company’s sales, marketing, and other departments, besides allowing them to regularly keep a track of user activities.
Over the last few years, companies have become dependent on this top CRM platform that tends to cater to all the requirements a company and its customers have, no matter the industry.
As per the jobs listed on LinkedIn, there are over 89,000 vacancies for Salesforce professionals in the United States alone!
So, if you wish to build your career in this sought-after domain, you must sign up for the best Salesforce certification course.
One of the main reasons why Salesforce has gain popularity among organizations is that it allows them to keep up with the latest demands and helps in meeting the needs of the clients. Moreover, its services allow professionals to integrate various tools and platforms to debug applications, making them run smoothly.
Now that you have got an idea of what Salesforce is and how it helps companies by providing the best experience to the users, let’s dive in and check out the latest trends of Salesforce that you need to look out for in the coming year.
Top 6 Salesforce Trends
Let’s now discuss the various trends of Salesforce that you can expect in 2021 and the years following.
- Advanced Analytics
It is important for organizations to have clean sets of data with accurate analyses to improve the business. This is why it has become a necessity for these organizations to shift to a data model that allows them to predict customer actions by learning their pattern from the past data and patterns.
Data Analysts use this CRM platform to understand the likes and dislikes of the users, their frequent searches, and so on, to gain insight into their patterns for future reference, allowing organizations to target customers in an improved manner, leading to an increase in sales and efficiency.
- Customer 360
All organizations that make use of Salesforce Development services are in search of a better platform for CRM instance management so that they can customize their marketing strategies and meet the demands of the users. Customer 360 tool allows organizations to use multiple applications of Salesforce which gives them an overall idea of the customer’s journey, such as, their behavior on the business website, products they prefer to buy, etc., by keeping a record of the same.
Customer 360 offers a dynamic view of the users’ data by offering every significant information across various fields, such as marketing, commerce, sales, etc. Moreover, with new advancements in this tool, companies are now able to keep a record of customer data and behavior.
- Artificial Intelligence (AI)
Implementation of AI in Salesforce has made a tremendous impact in terms of customer segmentation, costing, and product configuration which is why various Salesforce companies are integrating AI with it. This trending technology will improve the performance of these organizations by increasing their revenue and making other business improvements. With the help of a large volume of business data, AI-based Salesforce has the ability to analyze data and exploit it.
Einstein AI was released by Salesforce a few years ago. It aims to showcase its efficiency with the help of technologies like Einstein Voice Assistant and Einstein voice bots. The user interface of this AI-based technology aims to help organizations communicate with the numerous products and services of Salesforce. Moreover, the Salesforce cloud allows this technology to create reminders to get in touch with potential customers and leads which will help in boosting up the sales for the company.
This voice-based platform built on Artificial Intelligence allows users to use voice-based commands that will help to update records on Salesforce.
- Marketing Automation
To target specific businesses in a strategic manner using the Salesforce services, it is important to use marketing automation. This will allow organizations to meet their goals without the need for any human interference.
Pardot is one of the best tools for marketing automation as it speeds up the process of bringing in sales for the organization and helps in email marketing, lead generation, social media marketing, etc.
The development services of Salesforce have been optimizing the marketing cloud to promote various campaigns through automatically generated emails to registered users, offering discounts to selected members, and other similar methods.
- MuleSoft
To provide customers with a seamless experience rather than a layer in which the departments and systems of the company meet, organizations use MuleSoft. MuleSoft easily connects any application, system, device, and data to provide the complete details of the users to the company.
MuleSoft and Salesforce are combined together to allow companies to speed up the process of digital transformation and allow organizations to create scalable integration frameworks, unlock data across multiple systems, and build customized and connected experiences for the users. Moreover, this combination helps in designing application networks to improve the strength of the company apps, devices, and data on the cloud.
Become a Salesforce Expert!
Salesforce CRM is revolutionizing the manner in which online businesses in the world run and operate by improving the work efficiency of the employees, freeing up their time from performing tedious and iterative tasks, etc. This tool only aims to make huge improvements in the future, thereby increasing its need and use. This will lead to the creation of numerous job opportunities in the field and if you are looking for a high-paying career then this is an excellent choice of field. So, begin your career as a Salesforce professional by enrolling in the best Salesforce Administrator Certification.
