Infosys (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced its collaboration with Packable, a leading e-commerce company with a proprietary tech-enabled offering, sitting at the intersection of brands, marketplaces and customers. Packable recently announced merger with Highland Transcend Partners, setting it on the path to becoming a public company. Through the collaboration with Packable, Infosys will integrate its flagship human-centric digital commerce platform, Infosys Equinox, with Packable IQ (Packable’s proprietary e-commerce platform). The strategic collaboration will strengthen Packable’s ability to offer its brand partners an engaging, innovative, and agile Direct to Consumer platform (D2C): “D2C-in-a-box.”
The proliferation of e-commerce and digital channels means it is increasingly critical for brands to develop and execute innovative D2C strategies to help them win e-commerce shoppers through unique, personalized and innovative customer engagement. Packable – equipped with Infosys’s Equinox’s microservices based, API first, and cloud native design – will be better placed to add greater value to its brand partners via the new D2C-in-a-box offering. Infosys Equinox combined with Packable IQ’s intelligent pricing, consumer transaction data, smart inventory management and extensive fulfillment capabilities will create a highly competitive D2C platform to run and manage a brand’s e-commerce website and operations. It will also enable brands to create curated D2C journeys ready to be launched in a matter of weeks.
The Infosys Equinox-powered cloud-native D2C platform will bring together the best of Packable and Infosys for brands: Packable IQ along with Infosys Equinox’s end-to-end commerce-as-a-service for enterprises, to drive results throughout the purchase lifecycle. The solution will create a repository of complementary and collectively exhaustive services that can be easily integrated with existing core systems or new platforms to deliver headless commerce capabilities coupled with real time analytics and insights on-demand. It will also provide brands with digital advances including conversational commerce, augmented reality, voice and social commerce, enabling them to engage with consumers through rich and hyper-personalized experiences.
Karmesh Vaswani, Executive Vice President & Global Head Consumer, Retail & Logistics, Infosys, said, “Our clients are seeking predictive and customized playbooks to win in e-commerce marketplaces. Powerful stories made to stick digitally, smart analytics and algorithms, rich personalized experiences and staying a step ahead of the consumer are key. They also need platform capability to overcome the inertia of mainstream enterprise technology stacks. We are delighted that the Packable-Infosys Equinox strategic collaboration will enable brands with autonomous capabilities to place the right offerings before the right consumer, at the right moment, and at the right price.”
Andrew Vagenas, Chief Executive Officer, Packable, said, “We’re thrilled to partner with Infosys. This exciting partnership marks another milestone in the execution of Packable’s strategy of augmenting our D2C platform ecosystem to accelerate brand partners’ revenues and profitability across e-commerce channels. As we continue our journey to becoming a public company, we’re diligently looking for partnerships to help bring the highest-quality services to customers, and this agreement with Infosys Equinox allows us to do just that.”
Ash Mehra, Chief Information Officer, Packable, said, “At Packable, we are actively deepening our relationships with brand partners of all stripes, from household name consumer product’s companies to Digitally Native Brands. This partnership with Infosys Equinox will enable us to provide even more value additive services to our brand partners, continuing to set them up for success in the age of e-commerce.”
