How to properly set up postback and custom trackers as a 1xCasino affiliate

Accurate analytics are the key to successful gambling arbitrage. If you run ads blindly, without understanding which specific ad led to a sign-up or deposit, you’re simply wasting your budget. To get the full picture of traffic flow, every 1xCasino affiliate needs a combination of a custom tracker and a properly configured postback. Let’s break down how to set up this system without using complicated jargon.

What is a tracker, and why do you need a postback? 

Imagine that a tracker (such as Keitaro or Binom) is your personal manager. It tracks every user who clicks on an ad: which country they’re from, what device they used to access the site, and which banner they saw. However, the tracker itself doesn’t know what happens after a person has been redirected to the casino’s website. This is where the postback comes into play. A postback is an automatic notification that the affiliate program sends back to your tracker the moment a referred player performs a target action. Thanks to this mechanism, an affiliate can immediately see in their dashboard on the 1xCasino website which advertising channels are actually generating revenue and which are generating empty clicks. This analytics data makes it possible to weed out ineffective acquisition channels and focus on more effective methods.

Step-by-step integration setup guide 

The process of synchronizing the systems is much simpler when broken down into clear, sequential steps. The entire procedure boils down to exchanging special links between your workspace and the affiliate program. To properly configure data transfer and ensure you don’t lose a single conversion, you’ll need to follow these steps:

1. Create a campaign in the tracker. Select a template for the desired affiliate program or create a new offer manually by specifying the target link.
2. Add a click tag (ClickID). Be sure to add a special parameter to the end of your affiliate link. This is necessary so that the casino system can record the unique code of each user who clicks through.
3. Generate a postback link. Within the tracker, copy the ready-made URL for receiving notifications.
4. Insert the postback link into the affiliate program. Go to your account dashboard, open the technical settings section (or contact your account manager), and paste the copied link into the field for registration and deposits.

Once these steps are completed, both platforms will begin working as a single integrated system. Every time a player makes a deposit, it will instantly appear in your personal statistics, allowing you to efficiently manage your active campaigns.