LG TO GIVE OUT G4 SMARTPHONES AS A PART OF ITS CONSUMER EXPERIENCE CAMPAIGN IN INDIA PRIOR TO LAUNCH

On Apr 16, 2015

Consumers in India given the chance to try LG’s new flagship smartphone and share their experiences online along with 14 other countries

New Delhi, April 16, 2015 — As part of its most ambitious smartphone introduction yet, LG Electronics India will select a handful of Indian consumers who will ‘test drive’ the new LG G4 smartphone weeks before its official launch. The G4 ‘test drive’ programme kick started in India from April 15, 2015.
Participants will be selected from applicants based on their entry responses. Individuals can increase their chances of being selected by sharing their application experience on social media platforms such as Facebook and Twitter. Once selected, participants will be given an LG G4 for up to 30 days to experience its unique design and features, including its personalized UX, high performance camera and impressive display for sharing online. Participants will be given various assignments to carry out over the course of their experience and prizes awarded.
About the programme, Mr. Amit Gujral, Marketing Head, LG Mobiles India said, “A smartphone doesn’t solve its purpose if it tops all the speed and benchmark tests but fails to satisfy the consumer needs. Realizing this, LG India is bringing this exciting and unique way to get our most important mobile product of the year, the LG G4, close to the consumers. I hope that the consumers like this offering by LG and participate in large numbers in this programme.”
The consumers who are interested in participating in this programme are encouraged to check the LG India’s website (www.trylgg4.in) and social media pages (www.facebook.com/lgindiapage , www.twitter.com/lgindiatweets ) beginning today for more details on how to participate. The selection of consumers solely lies in the hands of LG Electronics India.

About LG Electronics, Inc.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, and mobile communications space. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture, LED TVs, Air Conditioners, washing machine and refrigerators.