AADYAM RETURNS WITH FIVE NEW PRODUCTIONS!
In its third year, the theatre initiative of the Aditya Birla Group looks to widen the theatre watching experience with newer genres.
New Delhi, April: The Aditya Birla Group’s theatre initiative Aadyam has only grown in size and stature since its inception two years ago, winning accolades and audiences along the way. As it opens for the third time in April 2017, Aadyam promises to get more exciting for theatre goers and the artist fraternity.
Joining this year’s proceedings at Kamani Auditorium are Purva Naresh
with Bandish 20–20000Hz (Aarambh, Mumbai), Quasar Thakore Padamsee with Mother Courage and her Children (QTP), Akash Khurana with Under the Gypsy Moon (AKVarious), Nadir Khan with Anand Express (Rage Productions), and Imaad Shah with Three Penny Opera (Motley).
“Aadyam was created on the dual mandate of building an audience for theatre, while pushing innovation and quality for the theatremakers to produce performances of scale and substance. In our third year, it seems like a great time for us to facilitate this in a newer direction,” says Aadyam artistic director Divya Bhatia.
Last year’s Spotlight programme that offered experiential dining has been revamped to create Aadyam Spotlight Dine Out, a programme that will allow all members to download their personalized card, giving them access to discounts/curated menus at discounted rates, at affiliated restaurants throughout the year.
“Aadyam has always attached premium to the theatre watching and creating communities. With Aadyam 2017, we’re looking to grow this community, work with newer genres and production houses while continuing our uncompromising approach to quality, scale and crafting memories. The production houses will exploit the advantages of their venues to put out performances that will resonate with the audience,” says Brian Tellis, spokesperson, Aadyam.
The Aditya Birla Group’s vision to provide theatre makers a platform to create world-class productions has meant that everything from production values to advertising shows beyond the conventional capacity of the industry has been the onus of Aadyam. Says Mr Kumar Mangalam Birla of the Aditya Birla Group and founder of Aadyam, “Through Aadyam, we’ve been trying to bring a shift in the way theatre is both produced and consumed in the country. While enhancing production values, we’ve also sought to expand the experience of consuming theatre beyond the defined spaces of a stage. This year too, Aadyam will continue to carry forward this vision while upgrading and updating itself through five new productions.”
For details / interview, contact:
Media Consultant – Kajal Gadhia – 9820296123 / kajal@mindworkz.in
Schedule for Aadyam 2017:
1 – Bandish 20-20000HZ by Aarambh
Delhi
May 27th, Saturday – 7:30 PM – Kamani Auditorium
May 28th, Sunday – 4 PM & 7:30 PM – Kamani Auditorium
2 – Anand Express by Rage
Delhi
July 8th, Saturday – 7:30 PM – Kamani Auditorium
July 9th, Sunday – 4 PM & 7:30 PM – Kamani Auditorium
3 – Mother Courage and her children by QTP
Delhi
September 28th, Thursday – 7:30 PM – Kamani Auditorium
September 29th, Friday – 4 PM & 7:30 PM – Kamani Auditorium
4 – Under the gypsy moon by AKVarious
Delhi
October 7th, Saturday – 7:30 PM – Kamani Auditorium
October 8th, Sunday – 4 PM & 7:30 PM – Kamani Auditorium
5 – 3 Penny Opera by Motley
Delhi
November 25th, Saturday – 7:30 PM – Kamani Auditorium
November 26th, Sunday – 4 PM & 7:30 PM – Kamani Auditorium
