Amir Khan Launches PVR Privilege loyalty program on 20th anniversary of entertainment giant

Saurabh Singh

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New Delhi, 10 October 2017: India’s largest and most premium film exhibition company PVR Cineamas, marks its 20th year in business by introducing PVR PRIVILEGE, a class-leading loyalty program for its ever-growing patron base . The loyalty program offers members an enriched array of first-class redemption opportunities and enhanced benefits. To support the launch of PVR Privilege, PVR is offering Food & Beverage vouchers of the same value as the activation fee, so that the membership is at zero cost to new members at its 131 properties nationwide comprising of 600 screens.

The event also witnessed the presence of special guest of honor Bollywood actor Aamir Khan & Zaira Wasim. Amir Khan talked about his film SECRET SUPERSTAR, which has a unique storyline written and directed by Advait Chandan. The film is a musical drama film and its story revolves around Insu (Zaira), a young Muslim girl, who aspires to become a singer but faces restrictions from her conservative father. Amir also commented on crackers ban and said, “I myself celebrate Diwali with great zeal but I do agree with the decision of the government. One should not burn crackers and celebrate without suffocating others.”

“We are pleased to debut PVR Privilege, our loyalty program, which is designed to be one of the most rewarding programs in cinemas. It will enable members to enjoy a remarkably simple and a fast way to free tickets or F&B offerings at PVR Cinemas. ” said Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd

The PVR Privilege program is India’s first fully digital cinema loyalty program and offers the following consumer privileges and benefits:
· Reward points on each purchase of tickets or food and beverages
· Automated conversion of Reward points into vouchers that can be used to pay for tickets and F&B
· Personalized offers, and services at cinemas
· Bonus points during special occasions
· Easy to use, with a QR-code based virtual card in App, Website and at Cinemas

“PVR privilege card is a strategic move to delight, create and retain loyal customers. We are targeting a brisk growth for the PVR Privilege program over the next 2 years.” said Kamal Gianchandani, Chief of Strategy, PVR Limited.

The PVR Privilege program promises to make the movie-going experience hugely rewarding by earning points and auto-generated vouchers, all from the first-time visit to subsequent transactions costumer just need to walk in with their virtual card and their phone and Points start accruing on tickets, food, and beverages, with quick redemption at both off-line and online channels. Exclusive privileges, combo upgrades, special days for customers, and personalized services will work across web, mobile app and in cinemas.

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