BW Festival of Marketing returns to a thumping start, ignites productive discussions among industry leaders

New Delhi (18 August 2023): The countdown for the highly anticipated BW Festival of Marketing is almost over as it gets a dynamic and insightful start. With a lineup of distinguished speakers, engaging sessions, and interactive experiences, Day 1 of the Festival ignited discussions, inspired innovation, and provided attendees with a deep dive into the ever-evolving world of marketing.

Taking place at The Imperial, New Delhi, the Festival of Marketing is a gathering of industry leaders, marketing professionals, and creative thinkers who are shaping the future of the marketing landscape. Day 1 offered a platform for sharing cutting-edge insights, exploring emerging trends, and connecting with like-minded professionals.

Organiser of the event, Anurag Batra, who is also the Chairman and Editor-in-Chief at Business world and founder exchange4media group, said, “I started my entrepreneurial journey being lucky to have build a community of media agencies communication is a system for exchange for media. In business world we are also building the CMO community it’s a BW Marketing world.

He also added ,”Marketers needs to became CEO’s. If you build the brand and understand the business you can be a CEO. So if you understand businesses you understand where India is going. You will be able to build brands , businesses and stories that help you to win the hearts of customers.”

Jayen Mehta, managing director at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), shared how there brand has consistently remained at the top of its game. “Consumers know that amul gives the best qualities at most affordable prices. Irrespective of having highest market share and the dominant position, the brand has never leveraged that to the extent of maximizing profit. Moreover, 80% share of consumers spend is passed on to the producer by amul. We are always consistent with our products we don’t change the taste, the recipe, any of our products,” he said.