Challenge galore for new Twitter CEO, top brass from brand safety quits social media giant
Ten News Network
New Delhi (India), 3rd June 2023: Even before she takes the helm, new Twitter CEO Linda Yaccarino faces an increasing number of challenges.
A source familiar with the situation said, Twitter’s head of brand safety and ad quality, A.J. Brown, has decided to quit the company, making him the second safety leader to resign in a matter of days.
Ella Irwin, the social media company’s vice president of product for trust and safety, resigned on Thursday, according to Reuters. She handled content moderation efforts and frequently responded to users with inquiries regarding blocked accounts.
Brown focused on efforts to prevent advertisements from showing close to inappropriate content.
Brown’s resignation had already been reported by Platformer and the Wall Street Journal.
Since Tesla CEO Elon Musk purchased Twitter in October, the platform has struggled to retain advertisers, who are wary of ad placement after the firm laid off hundreds of staff.
Musk’s employment of Yaccarino, a former ad head at Comcast’s NBCUniversal, indicated that ad sales remained a priority for Twitter even as the company worked to increase subscription revenue.
However Twitter and Brown have declined to comment on the decision.