New Delhi : Today in the national capital, a conference was held for the launch of officers club of CSSOS, which was founded by the members of civil society as a non-profit Welfare Society managed by working Central/ State Govt Officers towards the construction and development of affordable housing, clubs, and schools for working and retired officials of central/state govt., PSUs and Banks, has of late been trying to expand its appeal among the youth and elders alike. And their recent associations has been explicitly indicative.
Central Secretariat Services Officers Society have Sushil Kumar as their brand ambassador.
After signing Sushil Kumar as their brand ambassador last month, CSSOS has also brought on well-known singer and musician Guru Randhawa on board this month as BRAND AMBASSADOR and Face of Officers Club.
The move was aimed at spreading the organizations reach among the millennials. The move to associate young faces can be seen as an effort to make the organisation younger and expand its reach. Not to mention that both the Brand Ambassadors are CSSOS’s esteemed members.
“As a brand ambassador, I always seek for the brands that I can relate to being as credible, which can give peace of mind to its members/ instead and may bring a positive change in the society. Being a sports man and health enthusiast, I always have to be fit to be in competition and this is what is common in me and CSSOS and I feel honored to be part of the CSSOS ” said Olympic Gold medalist, Sushil Kumar through one video screened at the launch.
