New Delhi : The second day of India Digital Summit 2020 by IAMAI (Internet and Mobile Association of India) began with an interesting interaction between Anant Goenka, Executive Director, The Indian Express and Ravi Shankar Prasad, Union Minister and the Chief Guest for the event. The second day of two-day annual summit hosted around 50 other panels discussions on advertising, digital commerce, start-ups ecosystem, and others.
During the interactive session, Union Minister Ravi Shankar Prasad, said, Digital world is pious, pure and very empowering, but the problem arises when fake news comes into picture.
“I am a great supporter of creativity and freedom but there are also social obligations. Digital world can never be caged and should not be caged. But the digital world has to be responsible, accountable and most important sensitive. For the sake of earning money, is it right to show what we are showing?” he added.
He further said, Youtube, Google, WhatsApp etc are public platforms and when the porn, fake news and material designed to provoke violence and communal considerations are put on the platforms, then it is the responsibility of the platforms to tackle it.
The Minister also highlighted the issue of revenge porn, which is creeping in India. “Girlfriend and boyfriend split up and than the platform is abused by them. Let me share a serious parliamentary concern, the way internet is being used for porn, child porn is a serious issue,” he added.
He also raised his concern over the attempt made by the foregen power to diminish the image of India.
“You must remember, India is emerging as a big global power and there are forces that want to create hurdle, that is there outlook but you don’t allow your platform to be abused for that, that is my appeal,” he said.
When Goenka asked if concentration of so much power in Silicon Valley is a concern, the Minister said he is not worried because Silicon Valley has done it with their hard work, imagination and innovation. “Many of them are Indians, I feel very proud that there are so many IT giants being held by Indians. From Sunder to Arvind to everyone. It shows new dimensions of India’s talent in the area of technology. Startup movement globally including India is going to bring great degree of democracy,” he added.
The summit proceed with the leadership talk by Sapna Chadha, Sr. Marketing Director India & Southeast Asia at Google. During her talk, Sapna Talked about Unlocking the Full Potential of Digital Marketing Maturity.
She said “Aligning on the steps to digital marketing maturity — both organizationally and technically — is crucial to setting up the company and its campaigns up for success. Today’s consumers expect every online interaction with a brand to be fast, seamless, and relevant. If that expectation isn’t met, then they’re happy to look elsewhere. This has put more pressure than ever on marketers to ensure that they’re connecting meaningfully with consumers at every opportunity. It’s essential for every brand.”
