Dolby has always been at the forefront for innovations : Bob Borchers, Marketing Head, Dolby Labs
ROHIT SHARMA
Mr. Bob Borchers, Chief Marketing Officer & Senior Vice President at Dolby Laboratories said, Dolby has always been at the forefront of innovation in delivering spectacular entertainment experiences. Our expanded collaboration with LG enables us to deliver amazing realism across both image and sound with both Dolby Vision and Dolby Atmos to completely transform the home entertainment experience.”
The OLED TV’s key message is of simplicity and perfection. With the presence of the self-lighting pixels which enhances the picture quality to give an ultimate experience, the OLED is the only available TV which boasts of such technology. The perfection in design and technology together make this TV the official device for Technicolor’s color mastering. The Dolby Vision and Dolby Atmos of the OLED deliver the perfect blend of outstanding picture and sound quality. With the spaces shrinking and aesthetics taking precedence, the OLED TVs redefine the future of TV with their unmatched sound and picture quality.
The LG 2017 OLED TVs feature Active HDR for displaying next-generation HDR content designed to render brighter scenes and greater shadow detail. Active HDR allows LG TVs to process the picture frame by frame, inserting dynamic metadata where needed. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all. And all of LG’s 2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma) this versatility is compounded by the new HDR Effect feature which processes standard definition content frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.
