Ekta Kapoor takes to Twitter to audition for her youth erotica XXX

Ekta Kapoor takes to Twitter to audition for her youth erotica XXX

After edgy, exciting and young films like LSD and RAGINI MMS 2, Ekta Kapoor’s AlT entertainment is all set to bring the ‘YOUTH EROTICA’ genre to India. Titled ‘XXX’, the film is India’s first youth erotica. XXX, to be directed by Ken Ghosh aims at bringing erotic fantasies to life, on celluloid. With most of the youth being on social media, in a first of a kind, the makers have partnered WITH Twitter to call for auditions for the film. Given the explosive content, the makers of the film felt it would be best to cast rank newcomers in the film, to add to the freshness of the film.
Ekta Kapoor who is spearheading the project has come up with an innovative way of auditioning for the leading cast of the film through social media, the filmmakers are going to throw up the casting on the world wide net and ask those who are interested to post their audition videos on Twitter. An unheard of phenomenon thus far, but the with everyone at Twitter and ALT entertainment collaborating to make it a success, this initiative certainly seems to be holding a lot of merit.
Given it is the first time in Indian Cinema History that the cast of a film will be determined over twitter, there is already a lot of curiosity about the project amongst the industry insiders. Clearly, if someone knows how to grab eyeballs, it is Ekta Kapoor and her mastermind!